Spartan and Tough Mudder Announce Official Partnership With JLab As Audio Partner In Multi-Territory Deal

July 15, 2025

From the first step to the final obstacle, JLab joins Spartan and Tough Mudder to elevate race day sound and athlete energy worldwide.

London, UK (July 15, 2025) /ENDURANCE SPORTSWIRE/ – Spartan and Tough Mudder, the world’s leading obstacle course race and endurance leaders are proud to announce a powerful new partnership with JLab, the award-winning personal audio brand known for innovation, performance, and style.

Under the new multi-year agreement, JLab becomes the Official Audio Partner of both Spartan and Tough Mudder across several key regions:

• 2025: United Kingdom, Germany, Austria, France, Australia & Portugal
• 2026: United Kingdom, Germany, Austria, Netherlands, France, Italy, Australia & Portugal

This collaboration brings together two forces driven by performance and passion, uniting racers and audio lovers through the power of sound. From the starting line to the festival zone, JLab will fuel every heartbeat, every stride, and every victory lap with premium sound designed to push limits.

To mark the partnership, Spartan and JLab will activate a series of high-energy brand moments throughout the race season, from a sponsored obstacle and finisher T-Shirts to a social content series to motivate participants taking part or observing the course.

To mark the beginning of the partnership, JLab and Spartan will activate a series of high-energy brand moments throughout the race season. “We’re excited to welcome JLab as the Official Audio Partner of Spartan and Tough Mudder,” said Mark Read, Commercial Director at Spartan. “JLab’s commitment to innovation, performance, and accessibility aligns perfectly with our mission to challenge limits and build community through movement. Whether it’s powering a training run or keeping the energy high on race day, JLab will be an essential part of the experience for our athletes worldwide.”

“We’re thrilled to partner with Spartan and Tough Mudder – two of the most iconic names in obstacle course racing,” said Terra Teat, Chief Marketing Officer at JLab. “These events represent the ultimate test of endurance, grit, and determination – qualities that align perfectly with JLab’s mission to empower customers across various lifestyles including fitness and competition. Whether you’re training for an event or crushing a workout, JLab is here to fuel every step with powerful sound.”

Expect to see dynamic activations, athlete integrations, and immersive on-site experiences across all regions as JLab and Spartan inspire participants to move stronger, go further, and finish louder.

For more information about the Spartan x JLab partnership, visit https://www.spartan.com/.

-ENDS-

ABOUT JLAB

JLab imagines and delivers the personal technology products that consumers want. With our line of personal audio gear and office accessories, we’re innovating absolutely everything to make way better personal tech. Based in San Diego, we’ve been offering the right sound, the right features, and the right value since 2005

ABOUT SPARTAN

With more than 250 events across more than 40 countries on six continents, Spartan is the world’s largest obstacle course race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite.

For more information visit  https://www.spartan.com/