SMITH Announces New Ultrarunning Team & The Launch of The Vert Pivlock Performance Sunglass

June 28, 2023

PORTLAND, Oregon /ENDURANCE SPORTSWIRE/ – SMITH is excited to announce the growth of its performance running category with new innovative eyewear, the Vert PivLock™ sunglass, along with the addition of several industry-leading professional ultrarunners expanding the incredible team of athletes and ambassadors for the iconic active sports brand.

Following the signing of Anton Krupicka in late 2022, SMITH announces this week the addition of Zach Miller, Kaytlyn Gerbin, and Seth Ruhling to its athlete roster. Each shares a passion for the mountains and trails, with diverse interests in cycling and snowsports in addition to running, which make them all a perfect fit for the SMITH brand.

To support their endeavors, SMITH also announces the expansion of its performance eyewear collection with the launch of the new Vert PivLock™ sunglass, designed to withstand the demands of world class athletes and the rigors of an active lifestyle. The rimless cylindrical shield lens design is crafted within a high-impact resistant TR90 nylon frame to deliver a distraction-free experience and expansive field of view. The innovative PivLock interchangeable lens system allows for effortless lens swapping to easily adapt to changing light conditions. Available in six ChromaPop™ lens tints to enhance contrast and natural color, each pair of Vert PivLock sunglasses also includes a secondary clear lens for low light and night conditions. All lenses feature laser cut venting near the brow line for airflow, plus smudge and moisture-resistant coatings for easy cleaning and clear optics.

The ultralight frames offer a low-profile fit and include two-position adjustable Megol nose pads and temples for a non-slip grip, ensuring the glasses stay in place for a comfortable fit during speed runs and across rough terrain.

The new Vert PivLock (MSRP $209-$219 / €189 includes a secondary clear lens, hard case, and microfiber bag) is available now at select retailers worldwide and online at smithoptics.com. To stay up to date on the SMITH team, follow @smithoptics on Instagram, Facebook, and TikTok.


Media Contact: Kate Gaeir // Akimbo Communications, kate@akimbopr.com, (206) 334-0863