Selle Italia and Primal Wear team up to provide leader jerseys for the American Criterium Cup 2023 season.

March 28, 2023

/ENDURANCE SPORTSWIRE/ – Selle Italia and Primal Wear team up to provide the series leader jerseys for the American Criterium Cup 2023 season.

Primal Wear is the Official Jersey Supplier, providing the overall and sprint leader jerseys. Primal helps partners pursue their passion by blending design, craftsmanship, and service to create extraordinary cycling apparel.

Selle Italia is the Official Jersey Sponsor. Selle Italia has been producing high-quality saddles since 1897. The pursuit of innovation and the vision have made Selle Italia one of the most recognized companies in the cycling market.

“Primal was our partner last year on jerseys, and I’m happy they’ve returned. Selle Italia stepping up to sponsor the jersey itself is just icing on the cake.” –Peter Discoe, ACC Administrator.

Primal Wear and Selle Italia partner with the American Criterium Cup at the $10,000 level.

ABOUT AMERICAN CRITERIUM CUP

The American Criterium Cup is a multiple race criterium series that elevates the stature of criterium racing in the United States. The series is led by a group of independent criterium race organizers collaborating with and supported by USA Cycling, with input from professional and domestic teams and athletes. Each event has pledged to execute each event with standards of excellence, high production quality, and safety. In addition to individual event purses, organizers of the series have added $100,000 for a series purse to be split equally among men and women. The total available event and series prize purse is over $500,000

Learn more at americancritcup.com

For more information, contact Peter Discoe pdiscoe@gmail.com