Science in Sport (SiS) announces extension of rights with Milwaukee Bucks and partnership with all-star forward Khris Middleton
April 12, 2023
Three-time NBA All-Star, Olympic gold medallist and 2021 NBA Champion Khris Middleton joins leading global endurance nutrition brand Science in Sport
12th April 2023 /ENDURANCE SPORTSWIRE/ – Science in Sport is delighted to announce an extension of rights with Milwaukee Bucks and a partnership with All-Star forward Khris Middleton.
The UK’s leading endurance nutrition brand is Official Sports Nutrition Partner to The Bucks, who have just romped to victory in the Eastern Conference and head into the NBA Playoffs this weekend.
In 2021, Middleton helped lead The Bucks to their first NBA Championship since 1971. That same year he won the gold medal with the USA national men’s basketball team at the delayed Tokyo Olympics. He is a three-time NBA All-Star and is in his 10th season with Milwaukee.
The Bucks are enjoying their second successful season as a Performance Solutions partner of SiS, as the British company continues to build brand awareness in the United States. SiS is the official sports nutrition partner to over 320 elite athletes and professional sports teams including the INEOS Grenadiers World Tour cycling team and English Premier League side Tottenham Hotspur FC.
With 82 games in the regular season, the NBA carries one of the most grueling schedules in professional sport. Additionally, with back-to-back matches and a great deal of time spent on the road, recovery is absolutely key.
The Performance Solutions team will continue to work closely with the Milwaukee Bucks’ nutritionist Susie Parker-Simmons to understand the unique challenges faced by the players, undertaking world-class science to create bespoke products to fuel their success.
Susie Parker-Simmons said: “The Bucks and SiS partnership is extremely unique. We look at scientific principles first, analyzing what in nutrition effects performance and then do the research, which involves high end internationally recognized testing. Then we develop products not only suitable for NBA players, but specific to the Bucks. There’s no other company that allows me as a Sports Dietitian to do that.”
Khris Middleton said: “I’m delighted to be partnering with SiS. Their science led approach to product development means I can have the confidence to play my game knowing my nutritional needs are catered for. This is particularly important as we head into the play-offs where back-to-back games mean that recovery is key.”
Sam Driver, Commercial Director of Performance Solutions, said: “The Milwaukee Bucks is one of the most exciting sports brands in the world and I’m very proud that over the past two seasons the Performance Solutions programme has been so valuable to the team. By understanding what they need to succeed and conducting world class science we’ve been able to craft the products needed for them to perform at their peak. As we look ahead to the play-offs, I’m also delighted to be welcoming Khris on board as brand ambassador. Khris has achieved everything in the game and his signing reflects our commitment to inspiring future athletes through exceptional performance.”
To learn more about Science in Sport Plc, visit www.sisplc.com, and to shop their extensive range, visit www.scienceinsport.com.
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Name: Kate Allan – Compete PR
Phone: +447754 072648
About Science in Sport PLC
Headquartered in London, Science in Sport plc is a leading sports nutrition business that develops, manufactures, and markets innovative nutrition products for professional athletes, sports and fitness enthusiasts and the active lifestyle community. The Company has two highly regarded brands, PhD Nutrition, a premium active-nutrition brand targeting the active lifestyle community, and SiS, a leading endurance nutrition brand among elite athletes and professional sports teams.
In 2022 the company opened a state of the art 160,000 square foot manufacturing and logistics facility in Blackburn, Lancashire. As well as giving the group a significant advantage in product costs and customer response time, this vertical integration allows for SiS to have the highest standards of quality, including the highest standard of banned substance testing in the sports nutrition sector.
The two brands sell through the Company’s phd.com and scienceinsport.com digital platforms, third-party online sites, including Amazon and Tmall, and extensive retail distribution in the UK and internationally, including major supermarkets, high street chains and specialist sports retailers. The company has strategic distribution partners in the USA, China, and Asia. This omnichannel footprint enables the Company to address the full breadth of the sports nutrition market, worth $43bn in 2022 and forecast to grow CAGR 7.4% from 2023 to 2030.
PhD has grown rapidly since its launch in 2005 having developed a reputation for high quality products and innovation. The range now comprises powders, bars, and supplements, including the high protein, low sugar range, PhD Smart. PhD brand ambassadors include leading endurance and strength athlete Ross Edgley and influencer Gabby Allen.
SiS, founded in 1992, has a core range comprising gels, powders and bars focused on energy, hydration, and recovery. SiS is an endurance nutrition supplier to over 320 professional teams, organisations, and national teams worldwide. SiS supplies more than 150 professional football clubs in the UK, Europe, and the USA. Brand ambassadors include the former track cyclist Sir Chris Hoy, an eleven-time world champion and six-time Olympic champion, and Eilish McColgan, who won gold in the 2022 Commonwealth Games 10,000 metres.
SiS is Performance Solutions partner to Ineos Grenadiers cycling team, Tottenham Hotspur, New York City and OGC Nice football clubs, as well as Official Sports Nutrition Partner to the Milwaukee Bucks, 2021 National Basketball Association Champions. In 2023, winner of the women’s marathon at the 2022 World Athletics Championships, Gotytom Gebreslase, and the Elite Running Team joined other Performance Solutions partners that are benefitting from bespoke support and products developed with world leading science.