Saris Cycling Group to be sold as Covid whiplash effect mirrors Peloton
June 30, 2022
The Saris Cycling Group is set to restructure its business having suffered a similar spike and dive in demand to that which is widely reported to have caused Peloton problems. Peloton is likewise now rumoured for sale.
The indoor trainer market was at the front of the pack when sales took off during Covid’s early weeks, with consumers restricted to their homes investing big in the indoor exercise market. Cycling Industry