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Sansego Launches Executive Athlete and Competitive Women’s Team Programs in 2021

November 30, 2020

Coaching programs with a hyper focused, 1:1 experience not yet seen in triathlon coaching

2021 Sansego Exclusive Team Programs

Sansego is excited to announce two, new one of a kind athlete programs for 2021. Sansego is starting out 2021 with a strong focus on both the executive athlete and female athletes, which is the fastest growing segment in triathlon. Craig Alexander’s Sansego coaching is rolling out exclusive programs for the time-crunched executive athlete and a women’s specific program focusing on women over the age of 40. Lead by Sansego Foundation Coaches, Craig Alexander and a host of experts, the Women’s Team and Executive Program deliver years of experience balancing life and triathlon.

Executive Program

The executive triathlete program will focus on the executive competitive athlete’s ability to integrate life, career and triathlon pursuits with hyper focused, individual training plans, group learning and life coaching. It will create a lifetime network of executives that have the ability to transform each other and the sport of triathlon together. Each training plan will be designed based on the athlete’s age, health, nutrition, family, and work needs.

Throughout his career, Crowie had to manage significant demands of his time to be an ambassador of the sport, manage sponsor relationships, be a husband and father to 3 amazing kids and fit in training and recovery. The Sansego executive program harnesses his career learnings coupled with over 20 years of leadership and executive development experience by foundation coach, Matt Smith.

The Sansego executive program is designed for the busy executive that desires to lead an integrated life. Striving to balance racing at a competitive level, whether that be setting a PR on a 70.3 or qualifying for Kona, with managing an executive level workload and family obligations. The first program of its kind in triathlon, the Sansego Executive program integrates hyper focused triathlon training, executive coaching and learning from the best in sport and executive coaching into one place to save you time, energy and money.

The program is available to a maximum of 15 executive athletes in 2021 as one of the program outcomes is to develop a network of executive athletes and offer highly focused 1:1 attention from your coach and Craig Alexander. Each athlete will receive an individualized monthly training plan, 1:1 triathlon coaching and life coaching calls monthly with Matt & Crowie, group learning session with Crowie and an expert resource on the topic for the month, Sansego gear package, race day planning and support and access to a Sansego experience in Kona with Crowie.

Women’s Program

Women over 40 is the fastest growing segment of triathlon. With a focus on women over 40 and the unique physical and mental challenges that they face, the program will provide female athletes specific coaching, training plans and nutritional guidelines for training and racing.  Each training schedule is uniquely designed based on the specific athletes age, health, nutritional needs work and family stresses and those uniquely feminine issues that sometimes appear during endurance training. As women age the need for adequate recovery becomes even more important as do nutritional needs to continue racing and training at optimum levels.

The program is available to a maximum of 15 female athletes in 2021 as one of the program outcomes is to develop a network of women athletes with similar goals and life and offer highly focused 1:1 attention from your coach and Craig Alexander.  Each athlete will receive an individualized monthly training plan, 1:1 triathlon coaching, mental strength “sisu” coaching, individual bi-weekly calls with Craig, individual biweekly coaching calls with Sansego Foundation Coach, Pam Kallio, monthly group learning session with Crowie and an expert resource on the topic for the month, Sansego gear package, race day planning and support

About Sansego

SansEgo is a lifestyle mantra in which our core team chooses to be guided by. On the surface, it appears to be a paradox. To live purely Sans (without) Ego is of course an impossible task as human beings and in certain life situations like racing, having drive, ambition and a deep, inner-sense of confidence is vital to successful performance and outcomes. It is about finding a balance and understanding when it is also important to open up, seek help and make hard, uncomfortable decisions with the only goal being to improve.

The inspiration for this brand came from Craig (Crowie) Alexander’s experiences around the relentless and intensive desire to grow as an athlete (and hopefully as a person too). Ultimately to trust in something greater than just results, all the while still fine-tuning physical capacity as a high-performing endurance athlete challenging for World Championship titles.

At the peak of his career when the training, partner obligations, attention, media and fan requests were hitting their highest levels – the challenge was the greatest but so was the opportunity to grow. The load was heavy but eventually carried with methodical focus and balance…and Craig seemed to find more and more comfort with his confidence in himself and others in the team. Gratitude was a big part of this. He surrounded himself with the right people at the right time, recognizing what he lacked or needed and the value of others.

Another very important element was removing the mental clutter or white noise from the equation. Craig’s ability to clear his mind, focus and make good decisions has been a key ingredient to his success on and off the racecourse. Finding clarity for the 5 x Ironman/70.3 World Champion started with focusing on life balance.

The SansEgo coaches take a much broader approach to guiding clients to reach their goals. Whether it’s high-level performance for race day or high-level performance for life….our customized assistance will help you physically and mentally take it to the next level and beyond. It just takes a little willingness and an open mind to see the path clearly.

#SansEgo

Applications:

Applications  will be available starting on November 20 through December 31 via https://www.sansego.co/, Sansego’s web page and social media, Sansego Facebook at https://www.facebook.com/sansegoco/. The team will be announced early January.   Start your 2021 race season out right with the coaching expertise that Sansego can provide.