Salomon Flatiron Store Solidifies Brand Position: Where Performance Meets Sportstyle

June 16, 2026

The new storefront offers runners, hikers, outdoor enthusiasts and style-set the next authentic retail experience in NYC

Ogden, UT. (June 16, 2026) /ENDURANCE SPORTSWIRE/ – Salomon, the modern mountain sports lifestyle brand, is opening an immersive storefront in New York City’s Flatiron District to serve its ever growing community in the city that never sleeps.

The new Flatiron store is slated for a soft opening on July 1, followed by selection of Salomon-aligned activities and community events ahead of the grand opening on July 8. The opening signals a targeted focus on expanding and integrating the brand’s performance offerings in key markets and creative hubs. The new storefront will be Salomon’s seventh North American location, and with global stores in London, Barcelona, Seoul, Tokyo, Paris, and beyond, the NYC Flatiron store is poised to bolster the brand’s global position..

Salomon, founded in 1947 as a French Alps ski-hardgoods brand, has evolved into a global performance and sportstyle company, cultivating dedicated brand advocates and strong community members in New York City and across the globe. The upcoming Flatiron location marks a strategic effort to blend and grow Salomon’s sportstyle and performance lines within major creative centers.

North American GM and President, Steve Doolan, shares that “more than ever, creative, thoughtful and market-aligned retail experiences are driving consumer connection to the brand. Our community, from Annecy and Paris to New York City, expects the high standard of the Salomon experience and quality across all of our categories—from product to experiential—and we’re thrilled to continue this quest for innovation and greatness, welcoming more people into the Salomon lifestyle through performance, sportstyle, and emerging categories.”

Through the recent expansion into the GRVL (gravel) running category, the brand has reinforced its status as an endemic innovator while attracting a diverse range of urban recreational runners. As a comprehensive lifestyle brand, Salomon applies the same technological advancements found in its performance gear to the sportstyle collection, merging aesthetic appeal with functional excellence.

Visitors and local residents can expect unique features and experiences at the Flatiron location.

The launch week program includes:

• July 1st
  • 10 AM: Soft Opening — Experience the unveiling of a new product collection at Salomon’s grandest store opening to date. Enjoy refreshments, music and unparalleled Salomon energy.
  • All Day: Find the Run Vault on Wheels — Salomon’s disruptive out-of-home activation bringing surprise rewards, community energy and exclusive prizes redeemable at Salomon Flatiron.
• July 8th
  • Grand Opening:
    • 7 AM – Morning Miles Run
      • Meet at Flatiron Store at 7 AM
      • Open to the public
    • 10 AM – Store Opens
    • Midday – Custom Gear Bar
    • Evening – Electrolyte Happy Hour

Salomon Flatiron Store Details:

Store Address: 141 5th Ave New York, NY 10010

Store Hours: Monday – Saturday 10am – 8pm, Sunday 11am – 7pm

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Press contact: Salomon@OutsidePR.com

About Salomon

Salomon is the modern mountain sports lifestyle brand creating innovative, premium and authentic footwear, apparel and winter sports equipment in the French Alps. At the Annecy Design Center, designers, engineers and athletes intersect to shape the future of sports and culture. At Salomon, we exist to unleash the best in people through mountain sports.