Running’s Media Rules Keep Its Fan Base Small

March 2, 2023

Last month, the upstart running media brand New Generation Track and Field posted a 12-minute video on its YouTube channelfeaturing sprint phenom Abby Steiner, who was in New York City for the 2023 Millrose Games. Most of the footage shows Steiner in the days and hours before the meet: We see her doing a shakeout workout at the Armory, ordering a salad at Sweetgreen, and cataloging the contents of her race-day bag. Outside Online