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Rowing start-up Hydrow scores fresh financing from Lizzo, Justin Timberlake, as at-home fitness competition heats up

September 21, 2021

Hydrow, the maker of a connected rowing machine, said Tuesday it has secured nearly $200 million in financing after its latest funding round with celebrity backers including Lizzo and Justin Timberlake.

Founder and Chief Executive Bruce Smith said a portion of the funding will be used to make sure it has enough product to meet the anticipated demand this holiday season. Hydrow’s machines sell for $2,295, and the company offers on-demand fitness classes including pilates and yoga and rowing instruction through a monthy subscription fee. CNBC