Race Across America and Rock N Roll Lubricants Announce 2020 Partnership

February 21, 2020

Renews as Official Lubricant for RAAM Races

Boulder, CO – Race Across America (RAAM) is pleased to announce an extension of their partnership with Rock “N” Roll Lubrication. Both brands are recognized world-wide for their excellence in their respective industries. 2020 marks the 39th year for Race Across America – The World’s Toughest Bicycle Race. Riders come from across the globe to race 3,000 miles coast-to-coast across the USA. RAAM is the World Championship of Ultra-Cycling.  Rock “N” Roll Lubrication is on the cutting edge of innovation for bicycle lubrication.

While the partnership will highlight Rock “N” Roll Lubrication road products, they have a range of lubricants for all types of terrain.

“Ultra-racing will put all products to the most extreme tests. Lubricants certainly fall in that category. During RAAM racers will ride through the toughest conditions imaginable, from extreme dry heat, dust and sand, into pouring rain. Rock “n Roll products are sure to stand up to those tests. We are excited to help bring their superior products to the ultra-cycling market”, said Rick Boethling, Executive Director of RAAM.

Our friends at Rock N’ Roll shared their enthusiasm for this partnership, “The Rock N’ Roll Lubrication crew is all about supporting RAAM knowing that the event is one of the world’s top memory-making races. The support crews have as many stories to tell as the riders do, making RAAM more than just a race—it’s an adventure from one end of America to the other. Life-long friendships are made during the race with racers and crews. We are very happy to be able to be a part of RAAM and are looking forward to a stellar race this year.”

More About Rock “N” Roll Lubrications

Rock “n Roll Lubrication is based in Georgetown, Texas – a hotbed for all forms of world class cycling – road, mountain, triathlon and gravel. They offer a complete line of lubrication and grease for all types of cycling conditions.

More About RAAM

Race Across America, Inc. and Team Get Outdoors, LLC (dba Soul Events) are world leaders in the sport of ultra-bicycle racing. The Race Across America (RAAM), a 3,000-mile coast-to-coast race across the USA, is the world’s premier ultra-cycling race – the World Championship of Ultra-Cycling. The Race Across the West, a 900-mile race across the Western US, the RAAM Cycling Challenge Series of ultra road races, and the 6-12-24 Hour World Time Trial Championships are all part of the RAAM brand. In addition, RAAM offers seminars on ultra-bicycle racing and sanctions ultra-cycling races worldwide.