Race Day Events Signs Multi-Year Deal with Hop Haus Brewing Company as Official Beer Partner

December 31, 2019

Race Day Events, one of the largest event production companies in the United States, announces Hop Haus Brewing Company as the Official Beer Sponsor for their 2020 and 2021 events. The two Madison-based businesses ink the two-year partnership on the eve of opening their brand-new, neighboring Fitchburg, Wisconsin locations. Distributed exclusively through Beechwood Sales & Service, the up-and-coming Hop Haus Brewing Company will showcase their beers at 22 of Race Day Events owned events.

Hop Haus currently resides on Main Street in Verona, Wisconsin where it opened in June of 2015. With four core brands and one seasonal distributed in the lower 1/3 of the state, they also have a taproom with 12 taps that rotate seasonally. “We try to have a little something for everyone,” says Brewmaster and co-owner Phil Hoechst. “We do get a little hop heavy at times, but we also see the value in having a well-rounded selection of beers. We rotate porters, stouts, pilsners, lagers, Belgians and other styles as the seasons change.”

“We are so excited for the partnership with Race Day Events,” says President and co-owner Sara Hoechst. “We have been big fans of Race Day for years. They have great events run by great people. To partner with them in this capacity is a big deal for us, and we can’t wait to see what the future holds.”

Kicking off in May at the iconic Lake Monona 20K & 5K Run/Walk presented by SSM Health, Hop Haus Brewing Company will feature their hand-crafted exceptional, inspired, and unique beers to all 21 and older participants and lucky spectators. The Hop Haus beers will be featured on-site at selected events and through promotional activations across the entire Race Day Events portfolio of races and events in Wisconsin.

“I couldn’t be more excited about this new partnership,” said Ryan Griessmeyer, owner of Race Day Events. “Race Day Events and Hop Haus Brewing go hand-in-hand in providing an unforgettably fun event.”

“As a Wisconsin business, we live in a land with exceptional local beer providers, and we’ve been fortunate to have tremendous beer partnerships since our inception. This deal with Hop Haus Brewing Company is a continuation of Race Day’s mission to provide our participants and attendees with a high-quality experience featuring notable locally-based products and services,” said CJ Werley, Sponsorship Director at Race Day Events.

About Race Day Events:  

Race Day Events is an event production and equipment rental company located in Fitchburg, Wisconsin.  Since 2006, Race Day Events has grown into one of the leading producers and providers of entertainment and recreation events in the country. Each season, the Race Day Events team fully produces more than 40 owned races and festivals, while providing equipment and services for many more events nationwide. Follow Race Day Events on Twitter (@RaceDayEvents), Instagram (@racedayeventsllc), and Facebook (@RaceDayEventsLLC) for news and updates.

About Hop Haus Brewing Company:  

Hop Haus currently has four core beers in package – Sweet Sunglasses Blonde Ale, Hidden Stash IPA, Plaid Panther Scotch Ale and Magic Dragon Double IPA. Yardwork Crushable IPA is an additional seasonal offering.  Additional varieties are available in the taproom in Verona, and package offerings will likely increase once their Fitchburg expansion is complete. Distribution currently includes the Madison and Milwaukee territories, which covers Wisconsin Dells to the state line (south) and Dodgeville to Milwaukee. Social media outlets include: Instagram (@hophausbrewing), Facebook (@HopHausBrewingCompany), and Twitter (@HopHausBrewing),

Media Contact:
CJ Werley, Sponsorship Director
Race Day Events