Purple Patch Fitness Selects Velocity as Their Indoor Cycling Platform

January 3, 2024

Initial programming includes Live, Replay and On-demand workouts for cycling and strength.

Highland Park, Illinois, January 3, 2024 /ENDURANCE SPORTSWIRE/ The Velocity indoor cycling platform has been selected to be the software solution for Purple Patch Fitness, a global leader in triathlon coaching. Purple Patch initially launched their virtual cycling product on Velocity in March 2023 and expanded their offerings on Velocity in the fall of 2023.

Velocity is an end-to-end SaaS solution for coaches to operate their virtual cycling businesses. Leveraging integrated real-time metrics and a video-based platform, Velocity enables coaches to lead live workout to share in-the-moment feedback and guidance to their athletes, strengthen and grow their communities and improve athlete retention. When live workouts are completed, they become immediately available for on-demand access or replays (Just like a live class, but the coach video is recording). Every coach has their own private business on the platform that limits athlete exposure to only their content and can be customized to brand. With optional direct marketing integrations and payment management tools, Velocity can be a complete “business-in-a-box”.

“One of the most compelling parts of Velocity for me is it teaches riders to make best use of their fitness for speed, instead of just chasing physiological gains.  That’s central to be the better results we are seeing. As a business owner, we had our highest ever retention and athlete acquisition over the fall with Velocity.” said Matt Dixon who’s the founder of Purple Patch Fitness, author of “Fast-Track Triathlete” and one of five IRONMAN Master Coaches.

While grounded in virtual cycling, Velocity also supports strength, yoga, Pilates and running workouts. Purple Patch is currently offering cycling, triathlon, strength and 1:1 coaching products through Velocity.

This past November, Matt led a “Workshop on Wheels” webinar on Velocity where he coached the skills and techniques of cycling speed to over 140 athletes in a single session.

“Purple Patch Fitness is a critical partner for our platform and we are proud to help them succeed in the virtual space. In many ways, they have helped us to mature the product and advance features that are critical to the product offering” said Robbie Ventura, President of Velocity.

Purple Patch joins a host of other coaches with their own private businesses on the Velocity platform, some of which include The Chad Andrews, Online Bike Coach, and Peaks Cycling Studio.

To learn more about joining Velocity as a coach, please visit: www.vqvelocity.com.

For inquiries or interviews, please contact John Nichols at jnichols@vqvelocity.com