Pure Gravel Presents the Pre-Ride Show at Belgian Waffle Ride California

July 12, 2021

Carlsbad, CA – Pure Gravel, a lifestyle brand focused on Gravel Cycling is proud to announce that they are producing their next Pre-Ride Show at Belgian Waffle Ride California (BWR). The successful Pre-Ride show, which debuted at Unbound Kansas, will feature interviews with top cyclists and bike industry personalities. The presenting show sponsor is ENVE Cycling. Supporting partners are FSA (Full Speed Ahead), Canyon Bicycles, IRC Tire, Orange Seal and Rouleur Brewing.

The Pure Gravel Pre-Ride Show presented by ENVE Cycling will feature Jim Miller, “the voice of gravel,” who will be conducting interviews in an open-air environment near the start/finish of the BWR. You won’t want to miss a single moment of all the action happening race-week in San Diego.

“The Pre-Ride show was so successful, our audience loved it, and they wanted more. We are thrilled to be at BWR.  It is exciting to learn how each person prepares for this unique mixed surface event and learn their equipment set up,” said Steve Driscoll, Founder of Pure Gravel.

The Pre-Ride Show will be filming in San Diego, CA July 14-17, 2021 at the BWR Event.  Each show segment will be released minutes after filming and will be posted to Pure Gravel’s YouTube channel. In addition to YouTube, some of the shows will be posted on the Pure Gravel Instagram channel as well.

Confirmed interviews include Lauren De Crescenzo, 2021 UNBOUND 200 winner, Peter Stetina, 2019 BWR California winner and Michal Marckx, the BWR Creator, and many more. Jim Miller will be digging deep with questions about their race day preparations and how they feel going into the BWR event.

For coverage visit Youtube.com/puregravel and instagram.com/puregravel


About Pure Gravel 

Pure Gravel is a lifestyle brand focused on Gravel Cycling. Powered by passionate cyclists who love gravel riding, everything Pure Gravel does is centered around making life better for gravel cyclists.