All Posts by LiFT creative studios.
IRC Tire Selected as Official Tire of Unbound Gravel
Davis, CA /ENDURANCE SPORTSWIRE/ – IRC Tire is pleased to announce that they have been chosen as the official tire of Garmin Unbound Gravel presented by Craft, the premier gravel cycling event in the world. Unbound…
IRC Expands Partnership with Belgian Waffle Ride
Davis, CA /ENDURANCE SPORTSWIRE/ IRC Tire (Inoue Rubber Company) is pleased to announce an expanded partnership with Monuments of Cycling (MOC)’s iconic Belgian Waffle Ride (BWR). IRC will continue as the Official Tire of the…
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BMC Named Title Sponsor of Rock Cobbler 10.0
Bakersfield, CA /ENDURANCE SPORTSWIRE/ – SamBarn Promotions is pleased to announce that the Rock Cobbler 10.0 gravel event has partnered with BMC to be the Title sponsor for the 10-year anniversary event in 2023. The…
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Pure Gravel Announces 2021 Gravel Cycling Power Rankings
Carlsbad, CA /ENDURANCE SPORTSWIRE/ – Pure Gravel is excited to announce the 2021 Gravel Power Rankings results. The rankings give points to the top fifteen finishers at the largest gravel cycling events of the year.…
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Pure Gravel Presents the Pre-Ride Show at Belgian Waffle Ride California
Carlsbad, CA – Pure Gravel, a lifestyle brand focused on Gravel Cycling is proud to announce that they are producing their next Pre-Ride Show at Belgian Waffle Ride California (BWR). The successful Pre-Ride show, which…
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Pure Gravel Debuts Pre-Ride Show at Unbound Kansas
Carlsbad, CA – Pure Gravel, a lifestyle brand focused on Gravel Cycling, is producing an entertaining Pre-Ride Show debuting at Unbound Gravel June 3-4 in Emporia Kansas. The presenting broadcast sponsor is FSA – Full…
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Pure Gravel Providing Live Race Coverage of Bianchi Rock Cobbler
Carlsbad, CA – Pure Gravel, a lifestyle brand focused on Gravel Cycling, is excited to announce they will be producing Live Coverage of the Bianchi Rock Cobbler, April 10, 2021. The presenting broadcast sponsor is…
IRC Tire Introduces The Boken DoubleCross Tire
Davis, CA— IRC Tire introduces the all-new Boken DoubleCross tire line up. As its name implies, the Boken DoubleCross is a dual-sport tire. Depending on the size, it’s an aggressive all-conditions gravel tire or a…
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