PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
March 8, 2021
Wild Rye and Pivot Cycles Introduce Spring ’21 Apparel Collaboration
KETCHUM, Idaho (March 8, 2021)— Wild Rye, women’s four-season brand dedicated to crafting beautiful and technical mountain apparel announced today its first seasonal collaboration with premium bicycle manufacturer, Pivot Cycles. The collaboration brings to life a three-piece apparel collection as well as multi-season programming and content that highlights and brings...
March 8, 2021
Mammut Announces Women’s Scholarship with American Mountain Guides Association
(Williston, VT) March 8, 2021 – Mammut, premiere mountain safety and outdoor brand, has announced a scholarship for women and non-binary people in partnership with the American Mountain Guides Association (AMGA). The recipient will be awarded a full AMGA scholarship in any mountain guide course or exam and receive a...
March 8, 2021
NATHAN Sports Launches First Ever Apparel Collection
Fountain Valley, CA (March 8, 2020) – NATHAN Sports, leader in running hydration, storage and visibility, is thrilled to introduce their first collection of athletic apparel. The assortment will follow the theme “Beyond Boundaries”, where superior performance meets everyday comfort, and is designed to transcend from running into other activities...
March 8, 2021
Spring in Your Stride: Run the adidas Running Virtual Half Mayrathon
Vienna, AUSTRIA, March 8, 2021: On May 2, the adidas Running app will host its biggest ever virtual event: the Virtual Half Mayrathon. The race, open to anyone using the free running app, will require running a distance of 13.1 miles (21.09 km), and can be tracked using the app...
March 8, 2021
The Los Angeles Marathon Announces New Date as November 7th, 2021
March 8, 2021, LOS ANGELES, CALIFORNIA – The McCourt Foundation announces Sunday, November 7, as the new date of the 2021 Los Angeles Marathon presented by ASICS. With on-going support from the City of Los Angeles, Century City, City of West Hollywood, and City of Beverly Hills the new date provides...
March 8, 2021
Oiselle Expands Bras for Girls Program with In2Sports Bra Launch
Seattle, WA - March 8, 2021 - Oiselle announces an expansion to their successful Bras for Girls program on International Women’s Day. For each purchase of the newly launched In2Sports Bra, a sports bra will be donated to the Bras for Girls Program. Established in 2017, Bras for Girls’ mission...
March 5, 2021
The Diva Dash Women’s Obstacle Run is Reinvented and Offers Experiential and Custom Partnerships To Reach 30,000+ Active Women.
BOULDER, Colorado, March 5th, 2021– Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official partnerships with companies wanting to connect with active women through the NEW Diva Dash Adventure event. Originally known as the SHAPE Diva Dash, the event started as a women’s obstacle adventure...
March 5, 2021
Charm City Run Events Launches Spring Explorer Race Series
Baltimore, MD- Baltimore-based Charm City Run Events has created a new twist on the virtual race model with the launch of the Spring Explorer Race Series. The Spring Explorer Race Series is a bundle of 7 virtual races run over the course of 8 weeks with actual courses in different communities...
March 5, 2021
Spartan Names Eurofins Official COVID-19 Testing Partner for 2021 Event Season
BOSTON, Mass. (March 4, 2021). Spartan®, the world’s leading endurance sports and wellness brand, announced that Eurofins has been named its official COVID-19 testing partner. Eurofins, the world leader in clinical diagnostics, pharmaceutical, food and environmental laboratory testing services, will leverage its SAFER@WORKTM protocols for Spartan and Spartan Trail® events throughout...
March 4, 2021
Parcours announce athlete mentorship competition with professional triathlete Laura Siddall
British brand Parcours have teamed up with professional triathlete Laura Siddall to offer a once-in-a-lifetime opportunity to one lucky female triathlete. They are looking for someone with a passion for swim, bike and run, who works hard and is driven and energised about their love for triathlon. In return the...
