Foxtel Group Partners with Professional Triathletes Organisation for Live Collins Cup Coverage
July 30, 2021
The Professional Triathletes Organisation (PTO) and the Foxtel Group have agreed a partnership, arranged by IMG, that will see The Collins Cup screened live across Australia on Foxtel and Kayo Sports.
The Collins Cup is the PTO’s inaugural flagship event taking place on 28th August in Šamorín, near Bratislava, Slovakia and is a new race format modelled after the Ryder Cup, which will see teams of International, European and USA athletes pitted against one another and put on display the excitement, rivalry, drama and personalities of the sport of triathlon.
The deal sees the entire Collins Cup broadcast of over 7 hours broadcast live on Fox Sports and simulcast live on the Kayo OTT platform. Fox will also broadcast an hour-long highlights programme of the race action. The PTO’s 2-part Beyond Human documentary produced by Noah Media Group, which follows the journeys of three of the biggest names in the sport – Lionel Sanders (Team Internationals), Sebastien Kienle (Team Europe) and Heather Jackson (Team US) in their quest to see who rules triathlon will also be aired across Foxtel and Kayo.
Foxtel Group Commercial Director – Sports Rebecca McCloy said: “We are very excited to partner with the PTO and look forward to providing the opportunity to bring The Collins Cup as well as the excitement and personalities of the sport of triathlon to our Australian audiences on Foxtel and Kayo.”
Tim Godfrey, Chief Marketing Officer at PTO, said: “We are thrilled to partner with the Foxtel Group for the inaugural Collins Cup. This will ensure the Collins Cup will be seen live across Australia and we are delighted to have a broadcaster with the reach of Foxtel and Kayo’s 2.4 million sports subscribers commit to such wide ranging coverage.”
About the Professional Triathletes Organisation:
The Professional Triathletes Organisation is a not-for-profit entity consisting of both men and women professional triathletes who have come together to form a representative body which not only gives them a meaningful voice in the way the sport operates but a means to contribute to its growth for the benefit of the entire triathlon community. The PTO seeks to showcase the passion, talents, determination, struggles and achievements of its dedicated professionals through iconic events, reimagined broadcast and compelling storytelling, inspiring global sports fans to watch, engage and participate in Triathlon. The PTO’s inaugural flagship event, The Collins Cup, will be held on 28th August 2021 in Samorin, Slovakia and will be a head-to-head showdown between the world’s greatest athletes to determine who rules triathlon. Sign up here for updates.
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