PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
October 6, 2021
ShowcasedRoad Runners Club of America Announces 2022 National Championship Event Series
Arlington, VA - The RRCA Championship Event Series is one of the oldest distance running traditions in the US, dating back to 1958 when the RRCA awarded its first championship designation. The goal of the RRCA Championship Event Series is to shine a spotlight on well-run, community-based events, and to...
October 6, 2021
Shalane Flanagan Partners with InsideTracker to Make Professional-Level Blood Data Insights Accessible to Every Athlete
CAMBRIDGE, Mass.— Oct. 6, 2021— InsideTracker, the leading truly personalized performance and nutrition system, today announced a limited-edition blood biometric panel created alongside Olympic medalist and New York City Marathon champion, Shalane Flanagan. The InsideTracker x Shalane Flanagan Panel tests more than 20 key biomarkers that are critical to endurance...
October 6, 2021
Gnarly Nutrition Transitions to Recyclable Steel Packaging
SALT LAKE CITY, UT (October 6, 2021) -- Gnarly Sports Nutrition, the makers of clean, effective, and great tasting sports nutrition supplements, is proud to announce that they will be transitioning all of their product packaging from plastic tubs to highly recyclable tin coated steel cans. As the first sports...
October 5, 2021
Alta Cycling Group Implements Live Data Program to Offer Real-Time Local Dealer Inventory for Consumers
KENT, Wash., (October, 5, 2021) — Alta Cycling Group, the premiere cycling company whose brands include Diamondback, iZip, Redline and Haibike, is offering its authorized dealers a new way to keep consumers that are shopping their brand’s websites informed when a bike is available locally and direct consumers to that ...
October 5, 2021
Purity Products Releases Muscle Accelerator to Enhance Muscle Strength and Size
Plainview, NY (October 5, 2021) - Purity Products®, the leading science-backed supplement brand recently announced a new addition to its product line, Purity’s Muscle Accelerator, that works to promote muscle strength, increase muscle size and support endurance. “We have been testing and formulating this unique, patented product for over two...
October 5, 2021
World-Class Athletes Head to Inaugural Challenge Budva-Montenegro
Following last year’s cancellation due to COVID, CHALLENGEBUDVA-MONTENEGRO is ready to go this Sunday with a strong field of world-class athletes ready to compete against each other in spectacular Montenegro. From Nils Frommhold (DEU) and Magnus Ditlev (DEN) to Patrick Lange (DEU), recently the winner of DATEV CHALLENGEROTH, each has...
October 5, 2021
ShowcasedLiv Unveils New Alight Disc Range
NEWBURY PARK, Calif. (Oct. 5, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced its new Alight Disc range. Featuring the Alight DD Disc series and the Alight Disc series, the range incorporates Tensio, Liv’s proprietary visual technology that encompasses industrial and graphic design to...
October 5, 2021
Panaracer and BUCK!T Announce Collaboration
OSAKA, JAPAN (October 5, 2021) — Panaracer Corporation of Osaka Japan and BUCK!T bags of Girona, Spain are collaborating on a handlebar and saddle bag produced using factory rejected Panaracer Gravelking tires. Both bags have lined interiors and are highly water resistant - reflecting the quality that the BUCK!T brand...
October 5, 2021
Boston Sports Partners Teams Up with My Custom Sports Chair to Bring Branded, Officially-Licensed Adirondack Chairs to Endurance Events
BOSTON, MA – October 5, 2021 – Boston Sports Partners (BSP), a boutique sports marketing firm serving clients nationwide, today announced it has teamed up with My Custom Sports Chair to bring their custom, folding Adirondack chairs to endurance athletes for the first time. Now through their partnership with BSP,...
October 4, 2021
Decathlon Returns to the Professional Peloton As Official Partner of Cofidis Cycling Team
LILLE, FRANCE (October 4, 2021) — Starting January 1, 2022, Decathlon will return to the professional cycling circuit alongside the UCI World Tour Cofidis cycling team as the official supplier of performance cycling apparel and activewear for the Cofidis men, women and para cycling teams. This partnership was born out...
