PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
February 11, 2026
The 49th San Francisco Marathon & China Airlines Renew Partnership
SAN FRANCISCO, CA (February 11, 2026) /ENDURANCE SPORTSWIRE/ – The San Francisco Marathon is thrilled to announce that China Airlines has renewed its partnership for the 2026 and 2027 race seasons. Building on a successful collaboration that began in 2024, China Airlines will now step into a premier role as...
February 11, 2026
ASICS Los Angeles Marathon Welcomes SHOKZ as the Official Headphones Partner
LOS ANGELES, Calif. (February 11, 2026) /ENDURANCE SPORTSWIRE/ – SHOKZ has been announced as an Official Sponsor and Official Headphones of the ASICS Los Angeles Marathon & LA 5K ahead of the 41st annual event. At the Los Angeles Marathon Lifestyle Expo, runners will have the opportunity to try on...
February 11, 2026
Colorado’s Ride announces new route
Crested Butte, Colo. /ENDURANCE SPORTSWIRE/ - Colorado’s Ride, a five-day road cycling tour celebrating the beauty, challenge, and camaraderie of riding in the Rocky Mountains, is proud to announce its 2026 event taking place August 10–14, 2026. This year’s tour features a brand-new route and marks the fourth year of...
February 11, 2026
Nearly 1,500 Athletes Take to Daytona Beach for a Sold-out CLASH Endurance Half-Marathon & 5K
Daytona Beach, FL (February 11, 2026) /ENDURANCE SPORTSWIRE/ – Cool temperatures and sunny skies greeted participants ranging in age from eight to 85 this past Saturday, Feb. 7th at the Daytona Beach Half-Marathon and 5K powered by CLASH Endurance. With record-breaking participation for 2026, walkers and seasoned runners alike lined...
February 10, 2026
Nominations Open for the Best Running Stores of 2026 Awards Program
PORTLAND, Maine (February 10, 2026) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty retail conference and trade show, is now accepting nominations for the 2026 Best Running Stores awards program. This yearly program celebrates U.S.-based run specialty stores who are leaders in both the running industry and their communities;...
February 10, 2026
DEKA, The Global Fitness Racing Brand Announces Expansion Into Switzerland
GENEVA (February 10, 2026) /ENDURANCE SPORTSWIRE/ - DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch in Switzerland. Under the expert leadership of the Gorilla Corporation team, DEKA Switzerland joins a rapidly growing global network, including established markets...
February 10, 2026
Verge Returns as Official Leader Jersey Sponsor of the Tucson Bicycle Classic for 2026
NEW YORK (February 10, 2026) /ENDURANCE SPORTSWIRE/ — Verge, a leading innovator in custom cycling apparel, will once again partner with the Tucson Bicycle Classic for the 2026 edition of the race. As part of the collaboration, Verge will supply the official leader jerseys awarded to the top riders in...
February 10, 2026
Supertri and TriDot Partner to Help Grow Triathlon and Power Performance
TriDot will be Supertri’s Official Training Platform, making it easier for athletes to train more effectively for Supertri events and claim exclusive benefits TriDot will be the presenting partner of Supertri’s expanded first-timer programme and offer greater support for novice athletes, with a target to bring 10,000 new entrants into...
February 10, 2026
Ascension Seton Austin Marathon Marks 35th Anniversary With Record Participation
AUSTIN, Texas (February 10, 2026) /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon, Half Marathon and 5K returns to downtown Austin on Sunday, February 15, 2026, celebrating its 35th anniversary with record-breaking participation and a full slate of race-week events that bring runners, spectators and volunteers together over Presidents Day...
February 10, 2026
Belgian Waffle Ride Announces Capriroso as Official Performance & Longevity Partner
San Diego, CA /ENDURANCE SPORTSWIRE/ - The Belgian Waffle Ride (BWR), the original and most irreverent unroad cycling series in the world, today announced a new partnership with Capriroso, naming the platform the Official Performance & Longevity Partner of the BWR. And to make this partnership real for the people who actually...
