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April 24, 2025

Supertri Launches Athlete Advisory Group

LONDON, UK (April 24, 2025) /ENDURANCE SPORTSWIRE/ - Supertri can today announce the launch of its Athlete Advisory Group (AAG), with a host of world class triathletes providing Supertri with advice and guidance on issues which affect athletes and the wider ecosystem of the sport. The AAG will play a key...

Business

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Triathlon

April 24, 2025

Alltricks Signs As Official E-Commerce Partner Of French Riviera T100 Triathlon

London, UK (April 24, 2025) /ENDURANCE SPORTSWIRE/ -  The Professional Triathletes Organisation (PTO) has signed leading online retailer Alltricks as the Official Ecommerce Partner for its new French Riviera T100 Triathlon, which will take place on 30-31 August in Saint-Raphaël – Fréjus. Alltricks is the leading European e-commerce platform specializing...

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Sponsorship

Triathlon

April 24, 2025

Strava Launches Performance Predictions to Help Runners Train Smarter and Race Stronger

SAN FRANCISCO /ENDURANCE SPORTSWIRE/ - Strava, the app for active people, today introduced Performance Predictions, a new subscriber feature that delivers personalized and estimated finish times for popular race distances: 5K, 10K, Half Marathon (13.1 miles), and Marathon (26.2 miles). Designed to help athletes train with greater clarity and confidence,...

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Products

April 24, 2025

Alpecin Deceuninck back at GP New York City

NEW YORK CITY (April 24, 2025) /ENDURANCE SPORTSWIRE/  – The second annual UCI 1.2 men’s elite pro race Gran Premio New York City on May 18, 2025 will commence just ten minutes before the 13th Michelob ULTRA GFNY World Championship NYC, a mass participation race held on the same course....

Cycling

Events

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April 24, 2025

Sweet Protection Adds Industry Veteran Jon Jay as New Brand Marketing Manager

(BOULDER, CO ) /ENDURANCE SPORTSWIRE/- Sweet Protection, the industry leader in high-performance helmets and goggles, announced today that it has named Jon Jay as its new Brand Marketing Manager for North America, adding an industry veteran with extensive experience as the company continues to expand its footprint in the United...

Business

Press Releases

April 24, 2025

Xpēdo Omni Power Meter Pedals Launch at Sea Otter Classic

April 24, 2025 /ENDURANCE SPORTSWIRE/ - Xpēdo launches their all-new Omni power meter pedals at the Sea Otter Classic in Monterey, California last week. The dual-sided power meter is available on Xpēdo’s most popular models, including M-Force 8, CXR, Baldwin, THRUST, and Sonik. The Omni series offers accurate power data...

Cycling

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Products

Trade Shows

April 23, 2025

Mount to Coast™ Taps Olympian Ben Blankenship to Join US Leadership Team

HONG KONG (April 23, 2025) /ENDURANCE SPORTSWIRE/ – Mount to Coast™, the first performance shoe brand to specialize in ultra running and long-distance pursuits, today announced that it has named Ben Blankenship as Sports & Product Engagement Manager. The first officially signed athlete after the brand’s global launch last year,...

Business

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Running

April 23, 2025

DEKA Welcome Kirklees Active Leisure To Expand Functional Fitness Across the UK

KIRKLEES (April 23, 2025) /ENDURANCE SPORTSWIRE/ - DEKA, the decathlon of functional fitness from the creators of Spartan™, is proud to welcome Kirklees Active Leisure (KAL) to its expanding affiliate network. As a not-for-profit operator of leisure facilities across the Kirklees area, KAL will officially join the DEKA community in April...

Events

Press Releases

Sponsorship

April 23, 2025

truefuels Pre-Order Now Live

London, UK - 23 April 2025: The wait is nearly over to fuel like one of triathlon’s greats - Alistair Brownlee has officially opened pre-orders for his nutrition brand, truefuels, with exclusive incentives available for early customers. truefuels is based on what Alistair felt he always needed, but never managed...

Business

Cycling

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Running

Triathlon

April 23, 2025

Ready to Rise at XTERRA Greece

VOULIAGMENI, GREECE (April 23, 2025) /ENDURANCE SPORTSWIRE/ - From April 25–27, the 2025 XTERRA World Cup makes its second stop in the coastal setting of Vouliagmeni, Greece, bringing Elite competition and along with XTERRA Youth Tour to the historic shores of the Athenian Riviera. With €15,000 in prize money and...

Cycling

Events

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Running

Triathlon