PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
April 2, 2026
Carlsbad 5000 to Celebrate 40 Years of Fast
CARLSBAD (April 2, 2026) /ENDURANCE SPORTSWIRE/ - One of Southern California’s most iconic road races is preparing to celebrate a milestone anniversary. The Carlsbad 5000, widely known as the “World’s Fastest 5K,” will mark its 40th running on Sunday, April 12, bringing more than 8,000 runners and walkers to Carlsbad...
April 2, 2026
Start List Announced: Texas‑Sized Stakes at Hand this April as Momentum Builds for the 2026 Experience Oman IRONMAN Pro Series
The 2026 Memorial Hermann IRONMAN Texas North American Championship triathlon returns to The Woodlands with one of the most exciting and competitive professional fields in the event’s history The first full-distance IRONMAN triathlon in North America in the 2026 Experience Oman IRONMAN Pro Series will offer a $175,000 total pro...
April 2, 2026
WaterMonster Powers the Shift to Cup-Free Racing—Proven at Major Marathons
Austin, TX /ENDURANCE SPORTSWIRE/ - WaterMonster is redefining how runners hydrate. Its cup-free, self-serve hydration systems eliminate paper cups, reduce waste, and simplify race-day operations—without slowing athletes. See what renown crowd control scientist Marcel Altenburg had to say. See how it works: https://watermonster.us/pages/sustainable-cup-free-events Proven on the Course WaterMonster systems have...
April 2, 2026
Electrolit® Returns to Coachella as Official Hydration Sponsor, Bringing 5K and Wellness Programming to Festivalgoers
Houston, TX (April 2, 2026) /ENDURANCE SPORTSWIRE/ – Electrolit®, the premium hydration beverage trusted in high-performance environments from work to sports to play, returns as the official hydration sponsor of Coachella Valley Music and Arts Festival 2026. The brand brings back the Coachella x Electrolit Campground 5K run during both...
April 2, 2026
Hi-Tec Catalina Island Marathon Rated Top 10 Marathon in America by USA TODAY
AVALON, Calif. (Aptil 2, 2026) /ENDURANCE SPORTSWIRE/ — USA TODAY has named the Hi-Tec Catalina Island Marathon one of the top 10 best marathons in the country in its 2026 10Best Readers’ Choice awards. The lists are curated by USA Today 10Best editors and panel subject matter experts who review thousands...
April 1, 2026
Registration Officially Opens for the 2027 Running USA Industry Conference Presented by haku
April 1, 2026 /ENDURANCE SPORTSWIRE/ — Running USA has officially opened registration for the 2027 Running USA Industry Conference presented by haku, set to take place January 31 – February 2, 2027, at the M Resort in Henderson, Nevada, a short drive from the Las Vegas Strip. Recognized as the...
April 1, 2026
Baxters Loch Ness Marathon Smashes Records With Fastest Sell-Out in Event History
April 1, 2026 ENDURANCE SPORTSWIRE/ - The Baxters Loch Ness Marathon has officially sold out of general entries for its 2026 edition, marking the fastest sell-out in the event’s 24-year history. Demand for the world-renowned marathon has reached unprecedented levels, hitting capacity a staggering 3 months quicker than the previous...
April 1, 2026
The Pickle Juice Company Launches “Parfum de Pickle Juice”
MESQUITE, TX. (April 1, 2026) /ENDURANCE SPORTSWIRE/ – The Pickle Juice Company, the global leader in functional cramp relief, is officially leaping from the sidelines to the department store counter. Today, the company announced the launch of Parfum de Pickle Juice, a high-performance fragrance designed for the athlete who wants...
April 1, 2026
Magic Sports Unveils New Era of Team Magic
Nashville, TN (April 1, 2026) ENDURANCE SPORTSWIRE/ — Magic Sports, a leading endurance event company in the Southeast, is excited to announce the evolution of its VIP membership program, Team Magic, into a performance-driven athlete community designed to support participants both on and off the race course. As part of...
April 1, 2026
Saucony Love Run Philadelphia Hosts 14,500 Runners at 11th-Consecutive Sold-Out Event
PHILADELPHIA, Pa. (April 1, 2026) /ENDURANCE SPORTSWIRE/ – The Saucony Love Run Philadelphia hosted a sell-out crowd at its 11th annual event on March 29. Since its inaugural running in 2014, the race has grown into the city’s largest spring half-marathon, with this year’s participant count reaching over 14,500 runners...
