PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 8, 2020
Phelps Brand Welcomes World Champion Swimmer Penny Oleksiak as Global Brand Ambassador
VISTA, Calif. October 8, 2020 — Phelps Brand today announced Canada’s youngest World Champion swimmer Penny Oleksiak is joining the team as an official global ambassador. As part of the Phelps Team, Oleksiak will train and compete utilizing the industry-leading range of products from training equipment to performance swim suits,...
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October 8, 2020
Litespeed Titanium Debuts New Watia Gravel Bike
Chattanooga, TN (October 8, 2020) — Litespeed unveiled the new Watia, bringing a new level of versatility—and innovative technical advances in titanium—to the ever-evolving gravel riding category. “The explosion of gravel excitement has been a healthy time both personally and professionally. What we’re expecting from our bikes has created a massive...
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October 7, 2020
Rock ‘n’ Road Trip Stops in the Midwest for Bose Rock ‘n’ Roll VR Chicago, Offering Participants a Virtual Tour of the Windy City with Half Marathon, 12K, 5K, and Remix Challenge
CHICAGO, Ill. / TAMPA, Fla. (October 7, 2020) – After last weekend’s Rock ‘n’ Roll VR® San Jose that saw more than 10,000 participants run virtual streets of Silicon Valley, the Rock ‘n’ Road Trip tour bus makes its way to Chicago, Illinois for a date with a recently retired...
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October 7, 2020
The IRONMAN Group expands Trail Running Portfolio with acquisition of mozart 100 Race in Austria
SALZBURG / LONDON / TAMPA (October 7, 2020) – Today, the IRONMAN Group announced it has acquired the mozart 100® trail running event, held annually in the Austrian city of Salzburg, birthplace of the world-renowned Austrian composer and the event’s namesake. It is the first major trail-running event in Europe owned by...
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October 7, 2020
Ride for Racial Justice Announces Final Ride of 2020 in Colorado Springs
DENVER (Oct. 7, 2020) – Ride for Racial Justice today announces its fourth and final ride-event of the season, to take place on Saturday, October 10 in Colorado Springs, Colo. As consistent with all three past events in Denver, Boulder and Fort Collins, this ride will aim to rally support...
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October 7, 2020
Live Feisty Media Launches Hit Play Not Pause – a Feisty Menopause Podcast
Victoria, BC— October 7, 2020. Live Feisty Media is releasing its 6th podcast, this time tackling the long-ignored subject of performance during menopause and beyond. The podcast is designed for active women who want to optimize their performance and feel fit and strong during their peri- and post- menopausal years,...
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October 7, 2020
10th Anniversary GFNY NYC World Championship Jersey
NEW YORK CITY – The unveiling of GFNY’s 2021 Championship jersey showcases a new style, a brand-new fabric and nod towards GFNY’s trademark color, fluo green. The 2021 Championship jersey will commemorate the 10th edition of GFNY World Championship NYC on May 16th, 2021. Like all official GFNY Apparel, it...
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October 7, 2020
Run Austin Virtual Series Launches Fourth Event, Makin’ Music 5-Miler
AUSTIN, Texas, October 7, 2020 - In July, the Ascension Seton Austin Marathon presented by Under Armour and 3M Half Marathon presented by Under Armour created the Run Austin Virtual Series. Everyone is invited to participate in the 6-month-long virtual series. The events provide monthly milestones as participants train for...
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October 7, 2020
Alistair Brownlee Joins Incus Performance as Investor and Strategic Advisor
INCUS Performance are delighted to announce that Alistair Brownlee, one of the most high-profile triathletes of recent decades, has invested in the company and will sit as a strategic advisor. With his extensive triathlon background, Alistair will be well positioned to provide knowledge for both new product features and business...
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October 6, 2020
Now Live on Kickstarter — Milo: The Action Communicator
SAN FRANCISCO, October 6, 2020— Milo™ (MY-low), the hands-free, phone-free group communicator wearable device that operates sans Wi-Fi or cell signal, launches its Kickstarter campaign today to begin taking pre-orders. The Milo Kickstarter campaign is at: https://www.okmilo.com/kickstarter Milo is the walkie-talkie revolutionized and reimagined on an advanced technology software and hardware...
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October 6, 2020
The Digital Swiss 5 organized by Tour de Suisse, ROUVY, and Velon, wins the prestigious Digital Communication Award 2020
The situation around the coronavirus pandemic this spring called for a new approach to cycle racing, for professional teams and the many fans around the world. A platform was required to deliver a professional sporting event, while at the same time complying with the epidemic regulations of all countries. Based...
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October 6, 2020
Taiga Coolers Unveils First Sustainably-Built, Hard-Sided Cooler
MESQUITE, Texas (Oct. 6, 2020)- Taiga Coolers, the American-made, veteran-owned brand known for crafting customizable, high-performance coolers, is proud to officially announce the launch of its sustainably-built cooler, the Taiga Terra. Developed with a plant-based polymer, the Taiga Terra cooler is the first of its kind on the market, and...
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October 6, 2020
Tracksmith Launches Alumni Championship
BOSTON (Oct. 6, 2020) – Tracksmith, an independent running brand, today announces the launch of the Alumni Championship, a new virtual race aimed at reigniting the competitive spirit, and from which profits will go to support collegiate track and field programs facing extinction. The Alumni Championship is open to athletes...
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October 6, 2020
First Tech Company Utilizing AI/AR Advances to See Dynamic Weight Loss
BELLEAIR BLUFFS, Fla., October 6, 2020/ “COVID-19 has helped our business by increased interest in EnvisionBody’s software amidst a surge of in-home connected workout devices,“ said Salina Ray, CEO of EnvisionBody. “With gyms forced to close, live streaming devices that allow access to personal trainers and exercise classes within the...
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October 6, 2020
‘Discover Your Sweet Spot’ with Stryd’s New Automated Run Power Training
Boulder, CO, October 6, 2020 — Stryd, the global leader in run power technology, is releasing the world’s first fully-automated run power training system. Paired to work in concert with the Stryd power meter, the most accurate and consistent run training device on the market today, it makes achieving goals...
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October 6, 2020
TrainingPeaks Announces Diversity and Inclusion in Endurance Sports Discussion Panel to be Hosted at 2020 Endurance Coaching Summit
Boulder, Colo., - TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, today announced the addition of a Diversity and Inclusion in Endurance Sports Panel, to be hosted live at the 2020 Endurance Coaching Summit – virtual and free to all registrants. The panel...
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October 6, 2020
Machines For Freedom Launches Cool Weather Cycling Essentials Fall Collection
Los Angeles, Calif. (Oct 6, 2020) – Machines For Freedom®, the inclusive women’s cycling apparel brand, today announces the launch of its fall 2020 collection, to continue delivering problem solving, performance-wear for womxn cyclists. The new cool weather-ready line up consists of innovative apparel pieces such as the Essential Cycling Pant,...
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October 6, 2020
Joe Friel’s RIDE INSIDE Brings Indoor Cycling Fitness So You Can Rule Zwift, Climb Leaderboards, and Achieve Your Goals
Boulder, CO, USA — October 6, 2020 — As the weather cools and days grow shorter, a new guide to indoor cycling from cycling’s top coach is here. RIDE INSIDE from celebrated cycling coaches Joe Friel and Jim Rutberg is the essential guide to get the most out of indoor cycling,...
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October 5, 2020
ICON Health & Fitness Announces $200 Million Growth Investment Led By L Catterton
LOGAN, Utah--(October 5, 2020) - ICON Health & Fitness (“ICON”), the world leader in innovation, design and distribution of connected fitness equipment and software, today announced a $200 million growth investment led by L Catterton, the largest and most global consumer-focused private equity firm, and is joined by existing investor Pamplona Capital...
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October 5, 2020
NOCCO BCAA Beverage Brand Announces Partnership With Classic Distributing and Beverage Group Inc.
LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has partnered with Classic Distributing and Beverage Group Inc. to expand their Southern California footprint due to swelling consumer demand. With Classic Distributing, NOCCO’s flavors will become more widely available to regional consumers...
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October 5, 2020
Five Amputees Surprised with Life-Changing Össur Running Prosthetics as Grants from Challenged Athletes Foundation (CAF)
SAN DIEGO, CA - Through a 20-year partnership, CAF and Össur have given the gift of mobility to thousands of amputees around the world. Through several surprise moments with high-profile celebrities and professional athletes, there are five new grant recipients who received Össur running prosthetics. Surprise moments included MLB’s Eric...
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October 5, 2020
NYCRUNS Unveils “Run This One” Virtual Racing Platform
New York, NY — NYCRUNS — one of New York City’s largest running organizations — announced last week that it will launch a second “Subway Systems Challenge” virtual race using its Run This One platform, following the success of its original challenge. The first event, which challenged participants to run...
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October 5, 2020
Two Members of Team USA Test Positive for COVID
Colorado Springs, Colo. - USA Cycling has been notified by the UCI that two people planning to travel from the UCI Mountain Bike World Cup event in Nove Mesto, Czech Republic to join the USA Cycling delegation at the UCI World Championships in Leogang, Austria tested positive for COVID-19 during...
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October 5, 2020
USA Triathlon to Ride Through 2021 With Quintana Roo as Official Bike Partner
COLORADO SPRINGS, Colo. — USA Triathlon today announced it has renewed its bike partnership with Quintana Roo, the only company in the world entirely devoted to triathlon bikes, through 2021. An official partner of USA Triathlon since 2013, Quintana Roo will continue to support USA Triathlon’s high-performance programming and elite...
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October 5, 2020
Track, Calories and Stair Climbing Challenges added to sodisp
In our mission to provide the most complete Virtual Challenge Platform we have released three new challenge types at sodisp.com: Track Challenge: A Track Challenge allows you to upload the gpx file of an actual course and each participant should run exactly that track in order to qualify. This allows you...