PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 2, 2021
Premium Hydration Beverage Electrolit Provides Big Game Hangover Ease
CERRITOS, Calif. (Feb. 2, 2021) – Electrolit– the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is easing queasy stomachs and mild dehydration this February’s big game. Following a night of celebrations of victory or defeat, hangovers are inevitably felt by those who embark on a night...
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February 2, 2021
Taiwanese “Come! Bike Day” Goes Virtual with ROUVY – Event Routes and The Challenge Published For Riders To Win Big
Taipei, Taiwan / February 2nd, 2021 - “Come! Bike Day” annual event has united with ROUVY to release 4 routes for immersive, augmented virtual cycling experience. To celebrate the occasion, the 1-month Challenge is announced for the cyclists worldwide to try out the Taiwanese heartland courses with the opportunity to...
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February 2, 2021
Innerforce partners with AFSP to increase awareness on athletes’ mental health.
Innerforce, the leading brand of custom apparel, and the American Foundation for Suicide Prevention (AFSP) today announced a partnership to work side-by-side on increasing awareness in the sports industry about the importance of athletes’ mental health. They’ll be running a year-long fundraising effort to support the work of the foundation....
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February 2, 2021
RunSignup | GiveSignup Shares Resources for a Successful 2021 at the Virtual Winter Symposium
(Moorestown, NJ)– RunSignup | GiveSignup, the leading technology provider for endurance and nonprofit events in the U.S., held their biannual educational Symposium January 26-28 virtually instead of in Orlando, FL as originally intended. More than 1,000 race directors, timers, and nonprofits registered for the three-day event covering event options and...
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February 2, 2021
ElliptiGO Celebrates Record-Breaking 2020
San Diego, CA — ElliptiGO Inc., creator of both the elliptical bicycle industry and the stand up bicycle industry, today announced that 2020 was another exceptional year for the company. Revenue more than doubled compared to 2019 and the company delivered more bikes to its customers around the world than...
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February 2, 2021
Tough Mudder and Marvel Team Up to Expand Digital Fitness Challenges in 2021
Boston, Mass. - Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Series. This unique brand collaboration will offer a collection of six digital fitness adventures designed to test one’s strength, agility, and stamina while overcoming fears, building mental...
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February 2, 2021
Buffalo Marathon Weekend Announces Updated 2021 Race Plans
The Buffalo Marathon Weekend today announced several important updates to their 2021 race plans. Highlights of the update include the status of the 2021 in-person event, the creation of new community fundraising slots, options to defer at no charge to 2022, 2023, or 2024, the ability to transfer registrations to...
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February 2, 2021
National Multisport Nonprofit Fights Childhood Obesity and Mental Health Barriers for Youth Through Technology
Baltimore, MD. - The International Association of Black Triathletes (IABT) is a national humanitarian nonprofit dedicated to providing advancement for urban youth and communities they represent through the sport of triathlon by being a gateway to reduce academic and health disparities and to increase opportunities for collegiate studies, internships, and...
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February 2, 2021
IABT Launches Nationwide NCAA/Collegiate Club Virtual Tour
Baltimore, MD. - The International Association of Black Triathletes (IABT) launches one of their 2021 Nationwide Initiatives focused on youth across the world despite the Covid19 Pandemic. IABT’s NCAA/Collegiate Club Virtual Tour geared towards closing the gap with sports, sports programming and academics address problems face by youth and parents...
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February 1, 2021
The Belgian Waffle Ride Expands with New Location, New Dates; Relaunch of Tripel Crown of Gravel Series
SAN DIEGO (Feb. 1, 2021) – Monuments of Cycling, a premier cycling events producer, announced the expansion of its Belgian Waffle Ride (BWR) series and the relaunch of the Tripel Crown of Gravel Series with a new edition to the BWR locations in 2021. The first stop is the 10th...
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February 1, 2021
CRRG Events brings FLIGHT by Yuengling to 2021 events, Carmel Marathon
CARMEL, Ind. (Jan. 02, 2021) – CRRG Events announced a partnership with brewery D.G. Yuengling & Son, Inc. and its brand FLIGHT by Yuengling for its five signature events in 2021, beginning with the Carmel Marathon Weekend on Saturday, April 3. FLIGHT by Yuengling was launched by America’s Oldest Brewery®...
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February 1, 2021
USA Triathlon Partners with Compeed as Exclusive Blister Care Partner Through 2023
COLORADO SPRINGS, Colo. — USA Triathlon today announced a partnership with Compeed, an expert brand of hydrocolloid gel cushions for the treatment and prevention of blisters, as the organization’s Exclusive Blister Care Partner through 2023. Compeed Advanced Blister Care cushions use hydrocolloid technology, an active gel with moisture absorbing particles,...
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February 1, 2021
Giro Announces Four New Collaborations: Autumn, POW, Bryan Fox, and Namuk
Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced four product collaborations for their Fall ‘21 line. Giro continues its long-standing relationship with Protect Our Winters, debuts a collection with apparel makers Autumn, showcases a goggle project with snowboarder Bryan Fox, and expands its kid’s line...
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February 1, 2021
Panaracer launches US ambassador program as a celebration of community
HAYWARD, CA (February 1, 2021) — Tire manufacturer Panaracer USA is pleased to announce the launch of its first ambassador program, currently open for applications. Marketing efforts aside, the brand’s first foray in ambassadorship is really a celebration of community. “Thanks to the digital age in which we live, the...
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February 1, 2021
Mammut And POWDR Partner For Uniform Upgrade
(Williston, VT) – Mammut has announced the roll-out of their partnership with POWDR. The leading Swiss-born premium outdoors brand has proven itself as the snow professionals' uniform and gear of choice, and will be POWDR’s official winter uniform partner beginning this 2020/21 season. POWDR, an adventure lifestyle company on a...
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February 1, 2021
Gwen Jorgensen, Meredith Kessler and others Lend Their Voice
Baltimore, MD. - The International Association of Black Triathletes (IABT) launched their 2021 Nationwide Initiatives focused on youth across the world impacted by the Covid19 Pandemic. IABT launched three initiatives geared towards getting youth active and engaged while closing the gap in sports, sports programming and academics. 2020 placed a...
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January 31, 2021
Munro Top Finisher on Last Day of Cyclocross Worlds in Ostend
OSTEND, Belgium – The 2021 UCI Cyclo-cross World Championships concluded in Ostend, Belgium on Sunday. 2020 Junior World Championship Bronze-Medalist, Madigan Munro (Boulder, Colo.; Trek Factory Racing), took the line of the 37-starter U23 Women’s race. Curtis White (Delanson, N.Y.; Cannondale Cyclocrossworld) also competed in the Elite Men’s race. The...
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January 29, 2021
An Update On The USA Cycling Olympic Development Academy
COLORADO SPRINGS, Colo. – USA Cycling announced their new program, the Olympic Development Academy (ODA), in an effort to create more junior development opportunities across all cycling disciplines. The new Olympic Development Academy is an athletes’ full access to world-class coaches and other specialists, in-depth training plans and camps, and national and...
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January 29, 2021
Rockstar All Access Announces Southern Firecracker 70.3
January 29, 2021 Grenada, MS – Rockstar All Access announced it has secured a multi-year deal with the Grenada Tourism Commission to develop a long-distance triathlon called the Southern Firecracker 70.3. The USAT sanctioned event will be held on June 26, 2021 at Grenada Lake. Grenada Lake offers some of...
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January 29, 2021
The International Association of Black Triathletes Launches FREE – Nationwide NCAA/Collegiate Club Virtual COMBINE
Baltimore, MD. - The International Association of Black Triathletes (IABT) is a national humanitarian nonprofit dedicated to providing advancement for urban youth and communities they represent through the sport of triathlon by being a gateway to reduce academic and health disparities and to increase opportunities for collegiate studies, internships, and...
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January 29, 2021
MarathonFoto/Road Race Management Lifetime Achievement Award Honors Julia Emmons
January 29, 2021 — Julia Emmons, who directed the AJC Peachtree Road Race for 26 years (1985 – 2011) and served as Executive Director of the Atlanta Track Club, has been named the 2020 MarathonFoto/Road Race Management Lifetime Achievement Award winner. Emmons led the iconic July 4 road race, which was the...
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January 29, 2021
Charm City Run Events Acquires St. Michaels Running Festival
Baltimore, Md. - Baltimore-based Charm City Run Events has acquired the St. Michaels Running Festival, a multi-distance running event held annually in May in St. Michaels, Maryland. The festival, which draws more than 2,000 runners, features a half marathon, 10k, and 5k on USATF-certified courses. The 2021 St. Michaels Running...
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January 29, 2021
RaceHawk Named Official Race Registration Platform of the Speedo SALT Series
St. Augustine Beach, Florida – RaceHawk, powered by EventConnect, becomes the official race registration platform of the Speedo SALT Series. For well over a decade, RaceHawk built a reputation as the “go to” registration platform for endurance sports in the State of Florida. Recently under new ownership, the RaceHawk platform...
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January 29, 2021
Fast Talk Sports Science Podcast Explores Concussions and Traumatic Brain Injuries
Boulder, Colorado, USA – Fast Talk, the sports science podcast, has just released Episode 148: The Causes and Effects of Concussions and TBIs. During this episode, hosts Chris Case and Trevor Connor, speak with Dr. Steven Broglio, director of the University of Michigan Concussion Center and NeuroTrauma Research Laboratory. Dr....
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January 28, 2021
May Deemed Too Early for Marathon-Sized Event
PITTSBURGH (January 29, 2021) — The City of Pittsburgh has shared that it would not grant a permit for the 2021 DICK’S Sporting Goods Pittsburgh Marathon weekend of events, effectively cancelling this year’s event. City officials and P3R have worked closely over the past several months to develop plans to...