PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 15, 2021
Tower 26 Hermosa Beach Triathlon Sells Out!
Michael Epstein Sports Productions (MESP Inc) is proud to announce that our celebration of the opening of California taking place at the Hermosa Beach Triathlon has sold out! Held at the iconic Hermosa Beach Pier in Hermosa Beach CA, a town known as the birthplace of the Southern California Lifestyle,...
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June 15, 2021
Credit Union Cherry Blossom Ten Mile Run Will Host 2021 USATF 10 Mile Championships Presented By Toyota
June 15, 2021, Washington, DC: In a joint statement today, the USATF Men’s and Women’s Long Distance Running Committees and the Credit Union Cherry Blossom Race Committee (CUCB) announced that the 2021 USATF 10 Mile Championships Presented by Toyota will be held in conjunction with the one-time-only fall running of...
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June 15, 2021
Challenged Athletes Foundation to Host Its Celebration of Heart Gala at Home
SAN FRANCISCO, CA – June 15, 2021 – Challenged Athletes Foundation (CAF) will host A Celebration of Heart gala virtually on June 17. Hosted by Bay Area sportscasters Laura Britt and Therese Viñal, the extraordinary program will showcase the healing and transformational power of sports. This year’s unique evening will...
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June 14, 2021
One Time Rivals, Spartan and Tough Mudder Host Joint Obstacle Course Race Weekend in Central Florida
BOSTON, Mass. (June 15, 2021) – For the first time since Spartan’s acquisition of Tough Mudder, the brands will come together in a singular weekend to create the biggest celebration in the history of Obstacle Course Racing (OCR), each hosting its unique event style simultaneously at a single venue on December...
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June 14, 2021
Celebrate International Day of Yoga by joining Yoga Gives to St. Jude Kids
MEMPHIS, Tenn. (June 14, 2021) –In celebration of International Yoga Day, join yogis Gopi Kallayil, Sarah Thomas Pilcher and Mariah Gibson for a free virtual class called Yoga Gives to St. Jude Kids at 9 a.m. CT on Saturday, June 19,via the St. Jude YouTube channel. Participants are encouraged to...
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June 14, 2021
AWOL proves that Live Photos are here to stay
Last weekend’s iconic AJ Bell 2021 World Triathlon Leeds was a model of COVID-compliant elite and mass participation racing and entertainment held in stunning weather in Roundhay Park, Leeds, paving the way for the post-COVID return to mass participation. A team from British event technology company AWOL were deployed, providing...
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June 11, 2021
The DONNA Foundation Announces Return to In-Person Events for 2022 Fearless Series
JACKSONVILLE, Fla. — The DONNA Foundation today announced that it will return to in-person events for its 2022 Fearless Series, including the 15th Annual DONNA Marathon Weekend, scheduled for February 11-13, 2022. The announcement coincides with National Cancer Survivor Month, an annual observance that aligns with the Foundation’s focus on...
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June 11, 2021
IRONMAN Virtual Club Continues in June with New Virtual Racing Schedule and A Series of New Month-Long Challenges
TAMPA, Fla. (June 11, 2021) – With half the year already through the finish line, the IRONMAN® Virtual Club™(VC™) rolls into June with an exciting new set of virtual offerings. So far, the IRONMAN VR All-Terrain Series has celebrated the Flat and Fast races, spotlighted the best Coastal courses, and...
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June 11, 2021
Ready To Rock? Humana Rock ‘N’ Roll Virtual Running Club Is Rocking Out This June
TAMPA, Fla. (June 11, 2021) –The Humana Rock ‘n’ Roll® Virtual Running Club™ (VRC™) is ready to rock this June with the Rock Out theme, offering marathon challenges all month long. From half marathon to standalone five-mile races, participants will have the chance to work up to the marathon distance...
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June 11, 2021
Supernus Partners with Davis Phinney Foundation Virtual Event to Support Parkinson’s Wellness and Education
Boulder, CO— As an organization dedicated to wellness and education to help people and families affected by Parkinson’s, the Davis Phinney Foundation is excited to announce a partnership with Supernus Pharmaceuticals, as a new sponsor for the Every Victory Counts Challenge–a virtual event full of activity and fun for all...
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June 11, 2021
Apex Benefits to Sponsor Beyond Monumental’s Youth Health & Wellness Program
(INDIANAPOLIS – JUNE 11, 2021) –Apex Benefits is pleased to announce a multi-year partnership with Beyond Monumental as the organization’s first title sponsor of its youth health and wellness program centered around running. The program, the Apex Benefits Monumental Kids Movement, is a seven-to nine-week program culminating with students running...
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June 11, 2021
DeSatnick Real Estate to partner with DelMoSports as Title Sponsor of Iconic Escape the Cape Triathlon
Cape May, NJ – DelMoSports is pleased to announce that DeSatnick Real Estate will be the first ever Title Sponsor of the Escape the Cape Triathlon and Open Water Classic (ETC). Scheduled for August 29th this year, and returning to its normal June date in 2022, the ETC has become...
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June 11, 2021
Skratch Labs’ Superfuel – A Fueling Drink Mix Impressed Athletes at Unbound Gravel
Boulder, CO (June 11, 2021)- Skratch Labs, an innovator in performance nutrition, launched Sport Superfuel Drink Mix in spring of 2020. Superfuel is designed to solve a prevalent problem for endurance athletes: fueling for big days of training or racing when preparing or carrying real food isn’t possible. Superfuel was...
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June 10, 2021
USA Cycling Tokyo 2020 Olympic Team Announced
COLORADO SPRINGS, Colo. – USA Cycling announced today the Road, Mountain Bike, BMX Racing, BMX Freestyle, and Track Cycling teams that will compete for the U.S. Olympic Cycling Team. The 2020 Olympic Games will run July 23-August 8, 2021, in Tokyo, Japan. The USA Cycling Selection Committee and coaching staff...
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June 10, 2021
Perfect Hydration Alkaline Water Announces Expanded Distribution Across the US
LOS ANGELES, June 10, 2021 – Perfect Hydration (pH) – the ultra-purified alkaline water with electrolytes – has secured several new distribution partners and retail placements at some of the nation’s largest convenience and grocery outlets. Under the new distribution footprint, pH rPET bottles and aluminum cans will be available in every US region and...
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June 10, 2021
ICON Health & Fitness Announces Name Change To iFIT Health & Fitness Inc.
(LOGAN, UTAH – June 10, 2021) - ICON Health & Fitness, a global leader in connected fitness software, content and equipment, today announced that it has changed its corporate name to iFIT Health & Fitness Inc. (“iFIT”). Named after the Company’s proprietary software platform, the change reflects iFIT’s commitment to...
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June 10, 2021
Hart™ Eyewear Sets New Standard for Blue-Light Filtering Lenses with Launch of Debut Collection
SAN DIEGO, Calif. – June 10, 2021 – HART™ Eyewear, the independent San Diego-based eyewear company, has officially launched their highly anticipated blue-light filtering glasses. With the debut collection, Founder Steve Hart set out to change the game when it comes to protective lenses for the modern era, all while...
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June 10, 2021
Pikes Peak APEX and The Pikes Peak Outdoor Recreation Alliance Allocate $20,000 for Trails through PPORA Stewardship Fund
Colorado Springs, CO, June 10, 2021 – Sports Strategies announces Pikes Peak APEX and The Pikes Peak Outdoor Recreation Alliance Allocate $20,000 for Trails through PPORA Stewardship Fund. The PPORA Board of Directors approved an allocation of $20,000, which includes funds reserved from 2020, as well as revenue forecasted to...
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June 10, 2021
Velo Launches Ambassador Program
Velo Saddles, the global leader in OEM/ODM saddle manufacturing, is pleased to announce the launch of its 2021 ambassador program, currently open for applications. The goal of the Velo Saddles Ambassador Program is to create a mutually beneficial relationship with enthusiastic riders and adventurers in North America. Founded in 1979,...
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June 10, 2021
Tough Mudder Partners with KOOSH for a Unique and Muddy Kids Experience
BOSTON, Mass. (June 10, 2021) - Tough Mudder, the global experiential fitness entertainment brand announces that the Original KOOSH, the iconic Hasbro brand licensed to Playmonster will become the presenting sponsor of Tough Mudder Kids. Tough Mudder Kids presented by KOOSH will kick-off on July 10th and run through the...
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June 10, 2021
VCU Health Richmond Marathon to return to traditional in-person format in downtown Richmond on Nov. 13
Richmond, VA – The VCU Health Richmond Marathon will take place in its traditional one-day, in-person format in downtown Richmond on November 13, Sports Backers, the event organizers, announced today. The event also features the CarMax Richmond Half Marathon and Allianz Partners 8k. Registration is currently open for all three...
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June 9, 2021
Professional Triathletes Organisation Announces the “Voice Of Cycling” Phil Liggett as Head Anchor for The Collins Cup
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) announced that it has enlisted the talents of multi-award winning anchor Phil Liggett to head the live coverage of the PTO’s flagship event – The Collins Cup on 28th August at the extraordinary x-bionic® sphere in Šamorín, near Bratislava, Slovakia. The Collins Cup is...
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June 9, 2021
Professional Triathletes Organisation Name Garneau as Official Outfitter of Team Internationals at The Inaugural Collins Cup
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that Garneau will be the Official Team Internationals Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European, International...
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June 9, 2021
USA Cycling Releases Olympic Team Kit by CUORE
COLORADO SPRINGS, Colo. – This summer, the best cyclists in the world will be taking on the Tokyo 2020 Olympic Games and USA Cycling’s Performance Apparel Partner, CUORE of Switzerland, will be outfitting all of the American athletes on the Road, Track, and Mountain Bike teams. CUORE and USA Cycling...
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June 9, 2021
U.S. Goalball Teams Announced For Tokyo 2020 Paralympic Games
FORT WAYNE, INDIANA (June 9, 2021) – The United States Association of Blind Athletes has revealed the 12 athletes selected to represent Team USA at the Tokyo 2020 Paralympic Games in the sport of goalball. The announcement was made Wednesday at Turnstone Center, an official U.S. Olympic & Paralympic Training...