PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
May 7, 2026
USA Triathlon Partners With Wove as Official Bike Saddle Partner
COLORADO SPRINGS, Colo. (May 7, 2026) /ENDURANCE SPORTSWIRE/ — USA Triathlon today announced Wove as its Official Bike Saddle Partner. The partnership brings together the National Governing Body for triathlon and a Boulder, Colorado–based saddle company known for its performance-driven, carbon fiber designs handmade in North America. Founded out of a...
May 7, 2026
Ciele Athletics Debuts COOLmatic | EXP TERRAperf™ in a Reimagined Elite Collection
MONTREAL (May 7, 2026) /ENDURANCE SPORTSWIRE/ — Ciele Athletics, the performance running brand from Montreal, Canada, introduces its newest Elite Collection, a focused lineup of technical race day and high-output training apparel and headwear. Built to support peak performance, the collection combines ultralight construction, advanced fabric technology, and considered functionality...
May 7, 2026
BibRave Partners with Take the Lead on 2026 Brand Refresh and Registration Launch
Los Angeles, CA (May 7, 2026) /ENDURANCE SPORTSWIRE/ —BibRave, the leading-edge endurance and fitness marketing agency, partnered with the Take the Lead Retreat to manage the 2026 registration launch, including a cross-channel brand refresh designed to elevate the organization’s digital presence and community impact. The design refresh was led by Laura...
May 7, 2026
The Future for Litespeed is Bright
Chattanooga, TN /ENDURANCE SPORTSWIRE/ - Today, Litespeed announces an exciting new look for 2026 with multi‑color finishes that combine anodization, Cerakote, and raw titanium, available now across the entire lineup of Litespeed bikes. For the past 40 years, every Litespeed titanium bicycle has been engineered around three fundamental pillars: superior...
May 7, 2026
Expanding Sweat-Activated Shirts: Now Available in Cotton-Blend Fabrics
/ENDURANCE SPORTSWIRE/ - For many race directors, sweat-activated shirts have become a creative way to add an interactive element to race merchandise. The idea is simple: as runners sweat, a hidden message appears — creating a moment of surprise and engagement during the event. Until now, however, this type of...
May 7, 2026
Laurel Powers Real-Time Tracking and Race Storytelling for Nearly 15,000 Runners at the Eugene Marathon
EUGENE, Ore. — May 7, 2026 /ENDURANCE SPORTSWIRE/ - Laurel, the AI-powered race timing, live tracking, and storytelling platform, today announced its successful deployment at the 2026 Eugene Marathon, further accelerating its nationwide expansion across premier endurance events in the United States. The event welcomed over 14,500 registrants, making it...
May 7, 2026
2026 XTERRA Trail Run World Championship Arrives on Gozo Island
May 7, 2026 /ENDURANCE SPORTSWIRE/ - The XTERRA Trail Run World Championship turns its trails toward the Mediterranean, where Gozo Island will host the 17th edition on May 9, 2026. Athletes from 30 countries will gather on Malta’s island of adventure to compete for championship titles in the Trail Marathon...
May 6, 2026
Author Jared Beasley and 80/20 Publishing Release the Story of Al Howie and the Wild Origins of Ultrarunning
May 6, 2026 — New York, NY, USA /ENDURANCE SPORTSWIRE/ - 80/20 Publishing announces the release of In Search of Al Howie: The Man Who Ran Forever by author and journalist Jared Beasley. In Beasley’s critically acclaimed book, the author tracks down Al Howie, a legendary ultrarunner of the 1980s-1990s...
May 6, 2026
SurveyMonkey Named “Official Curiosity Partner” of Bay to Breakers
San Francisco, CA (May 6, 2026) /ENDURANCE SPORTSWIRE/ - Bay to Breakers has long been famous for its only-in-San-Francisco mix of cardio, costumes, chaos and community — not to mention its beloved big pink gorilla mascot, Ape Hashbury. Now, with SurveyMonkey coming onboard as a major sponsor, the world-famous footrace...
May 6, 2026
GFNY announces Michelob Ultra GFNY Walnut Creek – California
New York City (May 6, 2026) /ENDURANCE SPORTSWIRE/ – GFNY is proud to announce Michelob ULTRA GFNY Walnut Creek – California, set for April 18, 2027. The event expands GFNY’s presence in California and brings the series’ Be A Pro For A Day race experience to the East Bay, positioning...
