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February 17, 2025

Hytro Enters Professional Cycling With Soudal Quick-Step Partnership to Enhance Recovery and Performance

LONDON, UK (February 17, 2025) /ENDURANCE SPORTSWIRE/ - Hytro, the pioneers of wearable Blood Flow Restriction (BFR) technology, used by over 200 professional sports teams, are thrilled to announce an exciting new partnership with Soudal Quick-Step cycling team. This collaboration marks Hytro’s first step into the world of cycling and...

Business

Cycling

Press Releases

Products

February 15, 2025

Bici Partners with RBC GranFondo Whistler as Official Bike Store

Vancouver/Whistler [February 15, 2025] /ENDURANCE SPORTSWIRE/ - RBC GranFondo Whistler and XFondo Whistler are excited to announce a new partnership with Bici, a leader in cycling retail and community engagement. As the official bike store, Bici will also serve as the presenting sponsor of the Fondo Clinics training program, providing...

Business

Cycling

Events

Press Releases

Sponsorship

February 15, 2025

Phillips and Donaldson Dominate 2025 Gallagher Insurance Challenge Wanaka Half

/ENDURANCE SPORTSWIRE/ - Christchurch's Mike Phillips has stormed to victory in the 19th edition of Challenge Wanaka, delivering a commanding performance to claim the title at the 2025 Gallagher Insurance Challenge Wanaka Half. Leading from start to finish, Phillips put on a masterclass of racing, showcasing his strength across all...

Events

Press Releases

Triathlon

February 14, 2025

UltrAspire Strengthens Commitment to Specialty Retail with New Domestic Sales Manager

St. George, Utah /ENDURANCE SPORTSWIRE/ - UltrAspire, a leader in innovative hydration and endurance gear, proudly announces Danielle Mower as its new Domestic Sales Manager. A dedicated UltrAspire product user and passionate advocate for the running community, Danielle recognizes the importance of having the right gear for every adventure. With...

Business

Press Releases

Products

Running

February 14, 2025

British Obstacle Sports and Spartan Race UK Renew Partnership to Drive OCR Growth in the UK

February 14, 2025 /ENDURANCE SPORTSWIRE/ - British Obstacle Sports and Spartan Race UK are proud to announce the renewal of their partnership for another two years, reinforcing their shared commitment to growing obstacle course racing (OCR) in the UK. This collaboration has already been instrumental in elevating OCR’s profile and...

Events

Press Releases

February 14, 2025

Verge Renews Partnership with WTRL to Elevate Virtual Racing

NEW YORK, (February 14, 2025) /ENDURANCE SPORTSWIRE/ – Verge, a leader in high-performance custom cycling apparel, is renewing its partnership with WTRL, the premier organizer of virtual cycling events. This continued collaboration strengthens the connection between cutting-edge cycling kit and the global virtual racing community, ensuring riders have access to...

Cycling

Press Releases

Sponsorship

February 14, 2025

PRRO Circuit Introduces Points System for $20,000 PRRO Super Bonus Qualification

BETHESDA, MD (February 14, 2025) /ENDURANCE SPORTSWIRE/  – The Professional Road Running Organization (PRRO) has introduced a points system to increase qualifiers for the PRRO Super Bonus, now at $20,000, at the PRRO Championship that will go into effect at 2025 PRRO Circuit events beginning with its newest member, the...

Events

Press Releases

Running

February 14, 2025

Running USA Releases 2024 Top Races Report Highlighting Significant Growth Across All Categories

February 14, 2025 /ENDURANCE SPORTSWIRE/ - Running USA today shared the final report on the country’s top races for 2024 (July to December). The number of finishers in the top 100 races across the 5K, 10K, half marathon, and marathon categories grew by an average of 15% in the second...

Press Releases

Running

February 13, 2025

Athletic Brewing Company Named Official Non-Alcoholic Beer of The Rock ‘N’ Roll Running Series and Title Partner of Rock ‘N’ Roll Las Vegas

TAMPA, Fla. (Feb. 13, 2025) /ENDURANCE SPORTSWIRE/ – The Rock ‘n’ Roll Running Series is excited to announce a new, multi-year partnership with Athletic Brewing Company. The partnership will feature Athletic Brewing as the Official Non-Alcoholic Beer of each Rock ‘n’ Roll® Running Series event in the United States as...

Events

Press Releases

Running