PLAYTRI opens a dedicated swim facility in North Texas

January 29, 2020

Playtri is proud to be continuing its dedication to and investment in the knowledge and education of the sport of triathlon.

Playtri is proud to be continuing its dedication to and investment in the knowledge and education of the sport of triathlon

(Dallas, Texas, January 29, 2020)– It was announced that PLAYTRI opened a dedicated swim facility in McKinney, TX. Playtri is proud to be continuing its dedication to and investment in the knowledge and education of the sport of triathlon.

Playtri’s Mission Statement is to support athletes everywhere on their journey to find a healthy, sustainable lifestyle – no matter the goal or chosen finish line. With a dedicated swimming pool, Playtri can offer athlete access to the 25-yard swimming pool for weekly practices, training camps, open-water swim simulation, one-on-one coaching, and on-demand training videos.  The outfitting of the new facility was supported in part by the High Performance Team Grant Program from USA Triathlon as part of their efforts to promote the formation of development teams for youth and junior athletes focused on draft-legal racing.

“Investing in our own aquatics facility will allow for extensive growth to both our junior and adult programming in the North Texas area, and provide new opportunities for athletes worldwide in the form of year-round individual and group training camps with our exceptional coaching staff. We are excited to continue to broaden our coaching opportunities and knowledge via this new resource.” -Morgan Johnson Hoffman, Playtri Head Coach

Learn more about Playtri Coaching and find a schedule of events for the swim facility at: Playtri.com/aquatics

The new Playtri Aquatics is located at Michael Johnson Performance® Center at 6051 Alma Road in McKinney, TX.


PLAYTRI was founded as a triathlon coaching company in 2000 by Ahmed Zaher.  Over time, Zaher and his wife Staci Brode, worked to perfect the model enabling them to help more people reach their health and fitness goals. Zaher brings a wealth of athletic training to the business as a former member of the Egyptian Olympic swim team and 8-time Hawaii IRONMAN® Finisher. Brode is an Ironman triathlete who has lead the marketing and event production side of the business for 17 years. Rounding out the leadership team as the CEO of PLAYTRI Franchising is Stephan Brown, an experienced senior executive in the consumer products industry: Humminbird Marine Electronics, the Experimental Aircraft Association and most recently as the 10-year CEO of the Commemorative Air Force, Inc. Brown has competed as an age group triathlete for 32 years and owns the PLAYTRI Colleyville franchise location.

The company aims to bring PLAYTRI retail locations to all 50 states through franchising to actively expand the sport through training and equipping athletes to reach their fitness goals in the most well-rounded athletic endeavor ever conceived. The PLAYTRI Franchise Model offers an exciting blend of entrepreneurship, community advocacy, and profitable business model for franchisees to be successful in their respective markets.

Playtri operates retail locations across the United States and oversees Playtri Coaching headquartered in Dallas, TX with the Youth Performance Training Teams headquartered at the Playtri Performance Center in McKinney, Texas.


For more information about PLAYTRI or franchising opportunities, please visit Playtri.com or contact Stephan Brown at (850) 978-2736 or info@playtri.com.

Follow Playtri on all social channels @PLAYTRI