PLAYTRI now open in Fort Walton Beach, Florida

February 25, 2021

(Dallas, Texas, February 25, 2021) –We are VERY excited to announce that Playtri Triathlon Stores is expanding with a new location in Fort Walton Beach, Florida, officially opened this week.

This Playtri Triathlon Store location provides extensive options to meet athletes’ swim-bike-run gear and training needs. Playtri is dedicated to helping customers find a healthy, sustainable lifestyle – no matter the athlete’s goal, we’ll help you get there. Playtri offers the best selection, best prices, and best brands of multisport products both in-store and online.

The grand opening celebration will take place March 18th – 21st 2021 with events to be posted on the store’s website and social media sites. Get all the store details and shop online 24/7 at PlaytriFortWaltonBeach.com.


PLAYTRI has 18 years of triathlon knowledge and curates the best equipment, coaching & support for athletes of all abilities – first-time finishers, those overcoming life’s challenges, and professionals striving to compete at the highest level – toexcel in their multisport goals.

PLAYTRI is the Official Triathlon Store of the IRONMAN® North America Series and the Official Triathlon Store of USA Triathlon.  PLAYTRI owns and operates the largest chain of triathlon-focused retail locations and online store in the nation, with 14 current retail locations in six states operating under PLAYTRI and Endurance House powered by PLAYTRI.

PLAYTRI was founded as a triathlon coaching company in2000 by Ahmed Zaher with his wife Staci Brode joining him in 2004. The leadership team is headed by the company founders, Zaher and Brode, with CEO of PLAYTRI Franchising, Stephan Brown. Brown is an experienced senior executive in the consumer products industry: Humminbird Marine Electronics, the Experimental Aircraft Association and most recently as the 10-year CEO of the Commemorative Air Force, Inc – the largest flying, vintage-military aircraft organization in the world. Brown has competed as an age group triathlete for 34 years and owns the PLAYTRI Colleyville franchise location.

According to Brown, “PLAYTRI Franchising LLC plans to actively expand; with the goal of operating in all 50 U.S. States; training and equipping athletes to reach their fitness goals in the most well-rounded athletic endeavor ever conceived.”

The PLAYTRI Franchise Model offers an exciting blend of entrepreneurship, community advocacy, and a profitable business model for franchisees to be successful in their respective markets.


For more information about PLAYTRI or franchising opportunities, please contact Stephan C. Brown at (850) 978-2736 or PLAYTRI.COM/OWNASTORE