PLAYTRI continues to expand in Texas

March 2, 2022

(Dallas, Texas, March 2, 2022)/ENDURANCE SPORTSWIRE/ – We are VERY excited to announce that PLAYTRI continues to expand with a new location in Round Rock, Texas.

PLAYTRI has purchased Buc’s Bike Shop in Round Rock, which has operated in the Austin area for over 30 years with products and support for the biking community. PLAYTRI is dedicated to continuing the strong commitment in the same great location with same excellent staff.  With a new name, we will also be bringing a ton more options to meet customer needs. With the purchase of Elite Bicycles in Tyler, TX in August of 2021 and this Austin area location, PLAYTRI continues their expansion across Texas with a goal to open an additional three Texas stores in the next fifteen months.

“We continue to focus our growth across the country by purchasing and franchising stores.   With our base of operations in Dallas, our strong Texas following and the continued population growth, expansion in Texas is a strategic opportunity for us.” said Staci Brode, President of Marketing and Finance for Playtri Franchising LLC.

Find all PLAYTRI locations and shop anytime at Playtri.com/onlinestore.


PLAYTRI owns and operates the largest chain of triathlon-focused retail locations and online store in the nation, with 15 current retail locations in six states operating under PLAYTRI and Endurance House powered by PLAYTRI.  PLAYTRI is the Official Triathlon Store of the IRONMAN® North America Series, the Official Triathlon Store of USA Triathlon and the Official Retail Parner of the PTO US Open Triathlon.

PLAYTRI has 22 years of cycling and triathlon knowledge and curates the best equipment, coaching & support for athletes of all abilities – first-time finishers, those overcoming life’s challenges, and professionals striving to compete at the highest level – to excel in their multisport goals.

PLAYTRI was founded as a coaching company in 2000 by Ahmed Zaher with his wife Staci Brode joining him in 2004. The leadership team is headed by the company founders, Zaher and Brode, with CEO of PLAYTRI Franchising, Stephan Brown.

The PLAYTRI Franchise Model offers an exciting blend of entrepreneurship, community advocacy, and a profitable business model for franchisees to be successful in their respective markets. Franchises are available. Learn how you can OWN YOUR PASSION by becoming a PLAYTRI franchisee at PLAYTRI.COM/OWNASTORE.


For more information about PLAYTRI, visit Playtri.com or contact Stephan Brown at (850) 978-2736 or steve.brown@playtri.com.

Follow Playtri on All Social Channels @PLAYTRI