Planet Fitness Reports Gen Z Boost in Memberships

February 24, 2022

In reporting Q4 earnings, Planet Fitness announced it’s made major gains with one age demographic in particular: Generation Z.

The generation — which encompasses people born between 1997 and 2012 — is signing up for gym memberships at higher rates than any other age group. The reason? The pandemic. Gen Z’ers joined Planet Fitness in order to gain an option to exercise when COVID-19 forced shutdowns of in-school sportsand recreational leagues. FOS