PILLAR Performance Shines at IRONMAN World Championship Expo, Expands Presence in France and Spain

September 22, 2023

London /ENDURANCE SPORTSWIRE/ – PILLAR Performance (“PILLAR”), the rapidly growing Australian micronutrition company, made a triumphant mark at the recent IRONMAN World Championships held in Nice, France. The company showcased its first-to-market range of micro nutrition to athletes from around the world in the lead-up to this prestigious event. Alongside the successful expo appearance, PILLAR is thrilled to announce the availability of their products now in both France and Spain, marking another milestone in the company’s global expansion.

The IRONMAN World Championships in Nice provided PILLAR with an unparalleled platform to introduce their innovative micronutrition products to a diverse audience of athletes, coaches, and endurance enthusiasts. With a mission to optimise athletic performance through science-backed micronutrition, PILLAR received an overwhelmingly positive response from attendees who were seeking to enhance their performance and overall well-being.

The product capturing the attention of athletes and industry professionals alike is their Triple Magnesium. This product delivers the most bioavailable and potent ratio of magnesium forms, combined with a unique flavouring mechanism. The efficacy is now immediately measurable  via health tracking wearable technology. The product is undergoing peer-reviewed publication, directed by PILLAR Head of Research, Dr Dan Plews, world renowned heart rate variability (HRV) researcher and endurance nutrition expert.

This unique combination offers numerous benefits to athletes, including:

• Better Deep Sleep Performance: Quality sleep is essential for recovery and performance. Magnesium supports relaxation and can help improve sleep quality, aiding athletes in getting the rest they need to excel.
• Enhanced Muscle Function: Magnesium is vital for muscle contraction and relaxation, which is crucial for peak athletic performance. Triple Magnesium helps muscles operate optimally during training and competition.
• Reduced Muscle Cramps and Fatigue: Athletes often experience muscle cramps and fatigue, especially during endurance events like IRONMAN. Triple Magnesium’s balanced formula can help alleviate these issues.

Commenting on PILLAR’s successful appearance at the IRONMAN World Championship Expo, Founder & CEO Damien Fitzpatrick said, “We are thrilled to have had the opportunity to introduce our products to athletes from across the world at such a prestigious event. The positive feedback and interest we received reaffirm our commitment to delivering solutions for athletes when it comes to micronutrition. It was also a great opportunity to announce that PILLAR products are now available in France and Spain, making it even more convenient for athletes in these key regions to access our products.”

PILLAR is committed to empowering athletes to reach their full potential by offering scientifically validated, high-quality micronutrition. With the availability of its products in France and Spain, PILLAR is excited to support athletes in these regions on their journey towards peak performance.

For more information about PILLAR Performance and their products, please visit www.pillarperformance.eu.

About PILLAR Performance

PILLAR Performance is a performance nutraceutical company, launched in Australia, in July 2021. PILLAR’s range of research lead micronutrition, is a first to market category, bridging the gap between pharmaceutical intervention and sports supplements.

Background
The company was founded from a high performance incubator of Australian sport scientists and dietitians, that identified micronutrition, specific for performance, as a growing problem needing to be solved.

Athletes/high performers require nutrients at greater levels than sedentary individuals. However, over the last two decades, all innovation in performance nutrition has been concentrated on macro-nutrition; alternative protein, carbohydrate fueling technology and electrolyte balance, with the  micro nutritional side left untouched.

PILLAR has changed that – developing a product class and brand that shifts micronutrition from prevention into performance for this powerful consumer group.

Measurability & Research
The Hero product, Triple Magnesium powder, was developed to solve the demand for sleep efficacy for athletes/high performers. The product delivers the most bioavailable and potent ratio of magnesium forms, combined with a unique flavouring mechanism. The efficacy is  now immediately measurable  via health tracking wearable technology.

The product is undergoing peer-reviewed publication, directed by PILLAR Head of Research, Dr Dan Plews, world renowned heart rate variability (HRV) researcher and endurance nutrition expert.

Traction
Since launching into the Australian market in July 2021, PILLAR products are now used by over 75 professional sporting franchises, Olympic programs, world tour cycling programs and an ever growing number of elite endurance athletes globally.

Media Contact:
Jordan Blanco

Email: jordan@avidendurance.com