Pierer announces agreements to sell its Felt Bicycle and Raymon brands

December 7, 2023

Pierer Mobility AG said it has agreements to sell Felt Bicycle, which it acquired in 2021, to a consortium led by a current manager. The Austrian motorcycle and e-bike company also has agreed to sell its Raymon e-bike brand to its founders, Susanne and Felix Puello, and focus on its KTM, GASGAS and Husqvarna brands.

Pierer has agreed to sell Felt to a consortium led by Florian Burguet, who is currently the Chief Sales Officer for New Mobility at KTM. Pierer said it expects the the Felt sale to be closed in the first half of 2024 and that Burguet will step down from the Pierer management board at the end of this month.  Bicycle Retailer