PeopleForBikes Adds 60 New Member Companies

May 11, 2020

BOULDER, COLORADO (May 11, 2020) — PeopleForBikes is pleased to report that 60 bike businesses have joined the industry coalition as new members since the organization merged with the Bicycle Product Suppliers Association (BPSA) in 2019. These new additions were not previously members of either PFB or BPSA. In total, PeopleForBikes now represents 271 supplier brands united in creating a world where bicycling and bike businesses thrive.

“If the last few months have taught us anything, it’s that we’re stronger together — even if our community is, for the time being, a virtual one,” said PeopleForBikes Chief Operating Officer Jenn Dice. “Thank you to the many industry leaders who volunteer to serve and help shape us into a more effective industry organization. We have a lot of work to do and coalition membership dollars are the backbone of this support.”

Following the merger, PeopleForBikes created four new committees: Legislative, Legal and Safety, E-Bikes, Research and Statistics, and Membership, Education, Marketing and Events. PeopleForBikes also established a new Sustainability Working Group. PeopleForBikes welcomes all current or prospective coalition members to participate in these meetings and play a role in shaping our industry direction and programs. More information about getting involved is available at https://peopleforbikes.org/about-us/about-peopleforbikes/board/.

“We know this is an incredibly difficult time for many in the bike industry,” said Dice, “but we’re also heartened to see a path forward that positions bikes as a solution for many of the problems facing society. Our team will continue to work tirelessly to represent bike businesses for stimulus recovery and tariff relief, make sure that bikes are a part of any resiliency and mobility planning, and lobby for connected bike infrastructure and safer streets.”

Here’s what new members are saying about their companies joining the PeopleForBikes Coalition:

“I read a recent op-ed in BRAIN about the importance of joining your industry trade association,” said HED Cycling CEO Anne Hed. “We want to be a part of the larger goal of creating a better bike business and pairing with PeopleForBikes provides the perfect opportunity to do just that.”

“Intense Cycles has always been about the evolution of the sport,” said Founder of Intense Jeff Steber. “As we grow our business in both the traditional and e-bike categories, PeopleForBikes is instrumental in helping us in both the business side of the industry and the advocacy side of the sport. We see them as a partner in our success and the overall success of the U.S. cycling market.”

“We think it’s monumentally important to be joining our industry trade association,” said Gloria Hwang, founder and CEO of Thousand Helmets. “We’re proud to be a part of creating the solution for a healthy bike business, healthy consumers and a healthy planet.”

“It is critical for the bike industry to support an organization that is representing the interests of the bicycle business so that bike companies can stay focused on what we do best – developing bikes,” said Evil Bikes COO Jason Moeschler. “Our passion for bikes would be nothing without great places to ride. PeopleForBikes has Evil Bikes’s corporate and consumer interests in their sights as they lobby our way to new singletrack, bike parks and bike projects across the country.”

New PeopleForBikes Members:

  • Allied Cycle Works
  • Allite Inc.
  • Alta Cycling Group
  • Batch
  • BESV/Darfon Innovation
  • Beyond Boulder Bike Adventures
  • Burley Design
  • Cane Creek Cycling Components
  • Cero Electric Bikes
  • Cleverhood
  • io
  • Cycle Force Group
  • Evil Bikes
  • F3 Cycling
  • Full Speed Ahead
  • Gearo
  • goodr
  • Harley Davidson
  • Hammerhead
  • HED Cycling
  • Hia Velo
  • Human Powered Solutions
  • Husqvarna
  • Hyper Bicycles
  • Intense Cycles
  • ISPO
  • Karoo
  • Kryptonite
  • KTM North America
  • Küat Racks
  • Life by Spot
  • Look Cycle
  • Moosejaw
  • NinerBikes
  • Outdoor City USA
  • Outfitter Bicycle Tours
  • Osprey Packs
  • Paceline Products
  • Pivot Cycles
  • Po Campo
  • POC
  • Radial Sports
  • Rapha
  • Sena Technologies
  • SmartEtailing
  • Stile Products
  • Stoker Strategies
  • Super Fast Company
  • Thousand Helmets
  • The Big Gear Show
  • The Bike Cooperative
  • Timbuk2
  • TPG Capital
  • UL, LLC
  • United Wheels Limited
  • Vaast
  • Verde Brand Communications
  • Viathon Bicycles
  • Visit Bentonville’s Bike Bentonville
  • Walmart

About PeopleForBikes

PeopleForBikes is represents the bike industry in Washington, DC and at the state and local level with 271 supplier/brand members, 1,000 Ride Spot Retailer Members and 1.3 million people in our grassroots network with the goal of more people on bicycles more often and making every bike ride better for everyone.

COVID-19 bike industry resources: https://peopleforbikes.org/resources-for-retailers-and-industry-during-covid-19/ and Ride it Out campaign free creative assets visit: https://www.affiliates.ridespot.org/ride-it-out

PeopleForBikes’s full list of industry coalition members is available at https://peopleforbikes.org/coalition-directory/. For more information about joining or volunteering contact Membership and Development Director Rod Judd by emailing Rod@PeopleForBikes.org.