NorCalUltras Continues Sponsorship with GU Energy Labs for the 12th Year

February 28, 2020

Cool, CA – NorCalUltras is excited to announce its continuing sponsorship with GU Energy Labs for the 12th year. This long-time partnership has supported the Way too Cool 50K and American River 50 Mile Endurance Run, which are two of the most premier endurance events in the U.S.

“We are thrilled to partner with the leader in race nutrition,” said NorCalUltras Race Director, Julie Fingar. “We believe in providing the best race fuel for our runners, which is why we provide GU gels and ROCTANE Energy Drink at all aid stations for both WTC50K and AR50.”

On Saturday, March 7, 2020, more than 800 ultra runners will travel from around the globe to race in the 31st Annual The Way Too Cool 50K Endurance Run (WTC50K). The 50K race is known as one of the most popular trail and ultra-running endurance events in the U.S. Runners compete at Olympic levels to beat their personal and race record course times.

“GU Energy Labs is proud to be long time supporters of Way Tool Cool and American River 50,” said GU Energy Labs Experiential Marketing Manager, Allison Foster. “Still family owned and located in Berkeley, CA, we are thrilled to say we have been fueling racers for over 25 years!”

This year, GU Energy Labs is adding their TerraCycle Pledge to the partnership with WTC50K and AR50. GU works with TerraCycle to convert nutrition wrappers from all brands into tools, park benches, and more. Both races have taken GU’s TerraCycle pledge to work to keep the race trails pristine.

“Together we will collect and ship all sports nutrition wrappers from on course to TerraCycle,” said Foster.

For more information about NorCalUltras visit www.norcalultras.com, and learn more about GU Energy Labs visit www.guenergy.com.


NorCalUltras is Northern California’s premiere ultrarunning event management company. NorCalUltras trail races are renowned for providing runners with first class experience from start to finish. Each endurance race features excellent, well-marked courses, a professionally organized race team, top of the line swag and remarkable post-race festivities. For more information visit www.norcalultras.com.


GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com.