NorCalUltras Announces Partnership with Sufferfest Beer Company

March 4, 2020

Cool, CA – NorCalUltras is excited to announce its new partnership with Sufferfest Beer Company. Sufferfest Beer will be sponsoring the Way too Cool 50K and American River 50 Mile Endurance Run, which are two of the most premier endurance events in the U.S.

“Sufferfest Beer is the perfect way to celebrate a race accomplishment,” said NorCalUltras Race Director, Julie Fingar. “Their mission aligns with our NorCalUltras events and we’re so excited to combine our creative forces.”

Sufferfest Beer brews award-winning beer for athletes and adventurers. The company highlights and supports female athletes and sports teams to evoke real change, which aligns with the mission of NorCalUltras.

“Sufferfest Beer Company is beyond excited to partner with NorCalUltras and to celebrate the efforts all the runners of the 2020 Way Too Cool 50K Endurance Run,” said Sufferfest Berr Company Brand Outreach Manager, Michael McSherry. “Inspired by athletes, Sufferfest will be serving up a few different beers at the finish including our Fastest Known Time Pale Ale. We cheers those who dig deep and go the extra mile to reach that finish line! We will also be debuting our Sufferest Finish Lounge Beer Garden and will have some extra special prizes and surprises waiting for you. See you at the Finish!”

On Saturday, March 7, 2020, more than 800 ultra runners will travel from around the globe to race in the 31st Annual The Way Too Cool 50K Endurance Run (WTC50K). The 50K race is known as one of the most popular trail and ultra-running endurance events in the U.S. Runners compete at Olympic levels to beat their personal and race record course times. WTC50K and Sufferfest Beer Company will be hosting contests for all participants at the race. For more information visit www.wtc50k.com.


NorCalUltras is Northern California’s premiere ultrarunning event management company. NorCalUltras trail races are renowned for providing runners with first class experience from start to finish. Each endurance race features excellent, well-marked courses, a professionally organized race team, top of the line swag and remarkable post-race festivities. For more information visit www.norcalultras.com.

Sufferfest Beer Co. creates low-cal beer with high standards. Crafted for your lifestyle, Sufferfest includes ingredients like coconut water or black cherry currant to give you the flavor you deserve without the added calories. Whether you crushed it on the trails, had a big win at the office, or flexed your weekend warrior, you deserve a cold one. Go hard, have fun, and enjoy the Sufferfest. For more information visit http://sufferfestbeer.com/en/homepage