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Nike’s ‘For Once, Don’t Do It’ ad seen as empowering, exploitative: study

June 4, 2020

Nike’s “For Once, Don’t Do It” ad was perceived as empowering by 60% of respondents in a recent Ace Metrix study shared with Marketing Dive. The spot, released on May 29, serves as the company’s response to George Floyd’s murder and subsequent protests around the world. Read the rest of the study results on Marketing Dive.