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Nike Trademark Hints at Metaverse Sneakers

November 2, 2021

More than one major company is going meta: Nike appears to be gearing up to offer its branded sneakers and apparel in virtual environments.

The company filed a trademark application for its signature swoosh logo and “Just Do It” slogan in “downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags … for use online and in online virtual worlds.”

The trademark seems to lay the groundwork for Nike-branded apparel in the metaverse and other digital environments. Front Office Sports