Nike Trademark Hints at Metaverse Sneakers
November 2, 2021
More than one major company is going meta: Nike appears to be gearing up to offer its branded sneakers and apparel in virtual environments.
The company filed a trademark application for its signature swoosh logo and “Just Do It” slogan in “downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags … for use online and in online virtual worlds.”
The trademark seems to lay the groundwork for Nike-branded apparel in the metaverse and other digital environments. Front Office Sports