Nike Opens First Nike Rise Location In North America

November 21, 2022

Nike opened Nike Aventura in Miami, FL. It is the first Nike Rise store in the U.S., signaling the next stage of its retail expansion in North America.

The Nike Rise concept features a Sport Pulse a digital storytelling platform; screens displaying local sports, city and athlete data; The Sport Hub, where shoppers can return items, pick up online purchases; and Nike By You, a section where shoppers can customize their sneakers and apparel. SGB