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Nike and Adidas are Losing Momentum in China to These Native Footwear Brands

January 4, 2022

Consumers in China increasingly prefer their own homegrown brands as opposed to international brands like Nike and Adidas, according to a December report from The NPD Group, which analyzed the Chinese footwear market in Q3 of 2021. According to the data, six of the top ten footwear brands in China in Q3 were domestic brands, up from four in Q3 of 2020. FN