Nike, Adidas and Skechers Among Top 20 US DTC Footwear Brands, According to Similarweb

October 3, 2023

Nike‘s plan to grow its DTC capabilities appears to be on the right track, according to recent data from Similarweb, which analyzes web traffic.

The Swoosh earned the top spot among U.S. footwear brands with a large DTC presence. This digital ranking from Similarweb was arranged in order of total unique visitors to each brand’s sites between January and August 2023, and included year-over-year percentage changes and market share of the top 20 DTC shoe brands. Only companies with a major footwear presence (20 percent of business or more) were eligible for the list, which went live late last week. FN