All Posts by Noah McDermott.

• SaltStick & Bonk Breaker Fuel New Partnership with Olympian and Best-Selling Author Alexi Pappas

  THOUSAND OAKS, CALIF.— April 3, 2024 /ENDURANCE SPORTSWIRE/ – Alete Active Nutrition, LLC (Alete) – a portfolio company that owns multiple sports nutrition brands, including SaltStick, Bonk Breaker and Vitassium® – today announced a three-year…

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  SaltStick Electrolytes, Nix Biosensors Team Up with 8x IRONMAN Winner Ben Hoffman and Others for Education Campaign Around Sweat Testing & Hydration Science

  THOUSAND OAKS, CALIF.— July 18, 2023 /ENDURANCE SPORTSWIRE/ – SaltStick, a leading electrolyte brand, and Nix Biosensors, a cutting-edge health biosensing company, have joined forces to educate endurance athletes about the growing use of sweat…

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  JoJé Bar and Ultra-Cycling Legend Lael Wilcox Join Forces for a Limited-Edition Mixed Box

  Thousand Oaks, Calif. /ENDURANCE SPORTSWIRE/ – JoJé Bar (pronounced JO-JAY), makers of real-food baked energy bars, announces their latest athlete collaboration: the Lael Wilcox Mixed Box. Hand-selected alongside ultra-cycling champion Lael Wilcox, this limited-edition assortment contains Lael’s…

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