New partnership announced between Marathon Swims and iTAB

February 27, 2020

Marathon Swims is pleased to announce a new partnership with iTAB to offer swimmers the chance to personalise their finisher medals with their name and finish time. The ultimate swimming challenge takes place on 7th and 8th November 2020 at the London Aquatics Centre on Queen Elizabeth Olympic Park – home of the London 2012 Olympics and Paralympic Games.

Up to 1,000 participants can take part in the Marathon 10k (as a team or individual), Half Marathon 5k or the 1k challenge. To keep the format exciting, swimmers change lanes throughout the course and can interact with their supporters, take on fluids/fuel and even take a mid-race selfie in the transition area. The use of RFID chip technology means instant and reliable results will be available at the finish line.

iTAB Senior Account Manager, Debbie Fish, comments: “We are delighted to be the medal personalisation supplier for Marathon Swims 2020.”

Marathon Swims Race Director, Diccon Loy, comments: “The iTAB is the perfect way for swimmers to celebrate their hard work & commemorate their achievement. It is easy for participants to order an iTAB during race registration, or they can log back into their ACTIVE account to add an iTAB and remember their Marathon Swim achievement for years to come.”

About iTAB
We believe “Every Race Tells a Story…”

The iTAB is a simple, yet innovative, product which transforms a conventional finisher medal into YOUR personal finisher medal.

Founded 12 years ago, the iTAB is now enjoyed by over a million happy athletes across the globe – enabling them to personalise and commemorate their medal with their name and a unique finishing time, creating a memory that will last forever!

We partner with 500+ races globally, offering a seamless service to enhance a participant’s race day experience and generate revenue for event organisers. Globally we work with the largest mass participation running event, half marathon, 12K, triathlon and fun run; along with the largest OCR race series USA, 10-mile road race and 15K road race.

In the UK we are proud to work with the largest running and swimming event series.


For further information, please contact:

Natalie French
Marketing Manager
01189 933 2761 / Natalie@mysportingtimes.com