New Holland Spirits Launches Dragon’s Share Bourbon Barrel Seltzer

April 13, 2021

Michigan-based Craft Distillery Innovates With Hybrid Beverage

Holland, MI (Apr. 13, 2021) — New Holland Spirits of Holland, MI is today launching the clever combination of world-class bourbon and seltzer, in a refreshing yet refined beverage collection; Dragon’s Share Bourbon Barrel Seltzers.

Hailing from the revered Dragon’s Milk family, the next legend in imbibing has arrived. Aged in freshly dumped bourbon barrels, the premium hard seltzer is a true innovation in flavor, with pure water extracting bourbon and subtle flavor notes of vanilla, caramel, and spice that were locked away in the walls of the charred American oak. The result is a refreshing and exciting new adventure for fans of both seltzer and bourbon, enjoyable in its pure Original form or paired with delicious natural flavors.

Inspired by stories of the treasure guarded by dragons and sought after by the knights of old, Dragon’s Share will launch with two flavors, Cherry and Orange, available in 6-packs, and a 12-pack variety which will include the aforementioned flavors along with Blackberry and the pure Original flavor.

Launching just in time for the shoulder season, where a warming bourbon beverage is as desired as a revitalizing seltzer, Dragon’s Share is a gluten free, zero sugar refreshment, boasting only 90 calories per 12oz can and sits at a sessionable 4.6% ABV.

Dragon’s Share will only be available in New Holland’s home state of Michigan, and will also be available for order online in select markets later this summer. For more information and availability, please visit www.DragonsMilk.com


Media Contact: Will McQuilkin | OutsidePR | wm@OutsidePR.com

About Dragon’s Milk

Throughout the ages, Dragon’s Milk has been a term used to describe potent ales and elixirs worthy of a celebration, a reward at the end of the journey. New Holland Brewing Co. is proud to continue that tradition today with the Dragon’s Milk family of brands. What began as a single barrel in the back of the brewhouse in 2001 has now become a line of legendary beverages, led by Dragon’s Milk Bourbon Barrel-Aged Stout, the #1 selling American made stout. For more information, visit www.dragonsmilk.com or follow on Facebook and Instagram.