New Balance kicks off resale program

February 5, 2024

An athletic footwear giant is the latest entrant into the booming resale market.

New Balance is launching its new resale program, “Reconsidered,” on Monday, Feb. 5, 2024. Through a dedicated section of the New Balance website, customers can view and shop for pre-owned shoes, including consumer returns and cosmetically imperfect footwear that cannot be sold as new, that have been cleaned as needed. CSA