MYLAPS and Sportunity join forces to take event apps to the next level

August 25, 2021

Haarlem/Apeldoorn, 25 August 2021 – MYLAPS and Sportunity announce a long-term partnership today to offer best-in-class mobile event apps to sports events and athletes. The sports timing company and digital sports marketing agency join forces to further improve the digital experience for event participants, fans, and sponsors.

 From 1 September 2021 all MYLAPS EventApps will be developed and supported by Sportunity. This Dutch based agency has a proven track record on app and website development and on developing marketing sport platforms. Thanks to their partnerships with multiple sports federations and experiences with MYLAPS timing system integrations, the company is fully equipped to develop online services that enhance the sports experience for events, athletes, fans, and sponsors. The MYLAPS EventApp powered by Sportunity is built on the new platform named TRACX.

Add more functionality to the EventApp

‘At Sportunity our mission is to connect people who love sports’, says Niels Schut, CEO and founder. ‘This partnership helps us to explore new opportunities all over the world. We are excited to work together with the global leader in sports timing, their timing partners and event organizers. We can’t wait to add more functionality and an even better experience to the EventApp.’

Partnership enhances one-stop-shop solution for events

‘Over the past years we’ve seen a great demand for our EventApp’, says MYLAPS CEO Camiel Slaats. ‘The app is the most complete app in the industry, with features like LiveTracking, course maps and selfies. As we want to take this app to the next level, we are looking forward to partner up with the experts from Sportunity. We believe this partnership enhances our one-stop-shop solution for events.’

Want to learn more about the MYLAPS EventApp powered by Sportunity and the TRACX platform? Join our webinar!

Do you want to learn how to work with the new EventApp, how it looks and how it can take your event to the next level? Join one of our 60-minute webinars:

• EMEA & APAC: Thu 26 Aug 9:00 AM CET/5:00 PM AEST
• EMEA & Americas: Thu 26 Aug 4:00 PM CET/10:00 AM EST
• EMEA & APAC: Tue 31 Aug 9:00 AM CET/5:00 PM AEST
• EMEA & Americas: Tue 31 Aug 4:00 PM CET/10:00 AM EST

Register now!

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About Sportunity

Since 2010, we have been committed to giving athletes the best sports experience through our innovative apps and platforms. Together with our partners, we try to offer athletes extra value and opportunities during their activity. We use our platforms for this, in combination with marketing actions to continually challenge athletes. We are a young and energetic team of developers and marketers ready to move the world, and we are very excited to take on this new challenge with MYLAPS. Let’s connect people who love sports!

About MYLAPS Sports Timing

At MYLAPS we support athletes, racers, and events in creating their ultimate sports experience. Every year we capture the performance of over 20 million people all over the world. And turn their data into insights, progress, and fun. We offer them a better understanding of their performance and help them with their best next steps. Founded in 1982, we have revolutionized the world of sports timing with groundbreaking innovations and set the standard ever since. Our products and platforms are used at professional events like the Olympics and NASCAR to countless local events around the corner.

More info

If you have any questions or need Hi Resolution images, please contact Krijn Snuif (Marketing Manager at MYLAPS), krijn.snuif@mylaps.com.

If you have any questions regarding Sportunity, please contact CEO Niels Schut, niels@sportunity.nu or email to team@tracx.events.