MYLAPS and IRONMAN Europe partner up to enhance race experience
March 31, 2021
Triathletes across Europe benefit from most accurate timing system
Haarlem/Frankfurt – MYLAPS Sports Timing and IRONMAN Europe announce a 3-year agreement to enhance the race experience for more than 75,000 triathletes. The participants of most IRONMAN races (around 30 events per year) across Europe will be ensured of the latest developments in timekeeping.
Many IRONMAN race directors and participants are familiar with the MYLAPS timing technology, that has been used at several IRONMAN races across the globe. Founded in 1982, MYLAPS is the inventor of automatic sports timing and develops technology that is used all over the world, from the Olympics and MotoGP to countless local races.
MYLAPS Event Timing supported by local timing partners
For this partnership IRONMAN Europe works together with the timing staff from MYLAPS Event Timing, supported by local MYLAPS timing partners across Europe. These races will be timed with the ProChip System, the standard for high-speed sports with an accuracy up to 0.003 seconds. The newly launched ProChip Smart Decoder is the smallest and lightest timing decoder in the industry. This setup has recently been used at IRONMAN 70.3 Dubai in March, which resulted in smooth and accurate results for all participants.
Crucial element of race experience for participants and followers
Stefan Lenhart, Director of Technical Operation at IRONMAN Europe: ‘The iconic IRONMAN Series of events is the largest participation sports platform in the world. We strive to offer the ultimate experience to our athletes. Accurate and reliable timing data are a crucial element of the race experience for participants and their followers. Therefor we rely on the expertise of MYLAPS Sports Timing.’
Iconic name in the mass event industry
‘We are thrilled to partner up with one of the most iconic names in the mass event industry’, says Arno Kempenaar, Director of MYLAPS Event Timing. ‘In the Netherlands we already timed several IRONMAN races. We look forward to the coming years to offer the best timing experience together with our local partners across Europe.’
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance (www.advance.com), a private, family-owned business. For more information, visit www.ironman.com.
About MYLAPS Sports Timing
At MYLAPS we support athletes, racers, and events in creating their ultimate sports experience. Every year we capture the performance of over 30 million people all over the world. And turn their data into insights, progress, and fun. We offer them a better understanding of their performance and help them with their best next steps. Founded in 1982, we have revolutionized the world of sports timing with groundbreaking innovations and set the standard ever since. Our products and platforms are used at professional events like the Olympics and NASCAR to countless local events around the corner.
If you have any questions or need Hi Resolution images, please contact Krijn Snuif (Marketing Manager at MYLAPS), firstname.lastname@example.org or +31 (0)6 29 72 18 59.