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Mike’s® Hard Lemonade Seltzer Named the Official Hard Seltzer of Spartan US for Second Year

February 21, 2022

Partnership renewal continues exciting race-day experiences and new ways to embrace the Spartan lifestyle at home

BOSTON, MASS. (February 21, 2022) /ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance sports and extreme wellness brand, announced today that Mike’s® Hard Lemonade Seltzer will return for its second year as the U.S. race company’s official hard seltzer.

Mike’s® Hard Lemonade Seltzer will continue to bring refreshment to Spartan athletes in any of its four signature flavors as the official post-race beverage on race days. The official hard seltzer of Spartan U.S. will continue to receive integration on spartan.com and on Spartan’s social media channels. They will also as host major sweepstakes in select markets providing the opportunity for athletes to win race tickets and Spartan-branded training equipment. All aspects of the partnership will be featured through new branded content focused on the race experience.

“We are excited to have Mike’s® Hard Lemonade Seltzer return for the 2022 U.S. race season and their continued support as our official Spartan racer finisher drink,” said Ian Lawson, Vice President of Global Partnerships at Spartan. “Spartans are motivated in all sorts of ways to test their limits and cross the finish line, and for the second year in a row they will have an ice-cold Mike’s® Hard Lemonade Seltzer as their well-earned reward.”

Mike’s® Hard Lemonade Seltzer blends the full flavor taste of authentic lemonade with the attributes of hard seltzer. Crafted from the ultimate lemon trifecta — a proprietary blend of three specialty lemon varietals — Mike’s® lemonade flavor delivers a refreshing taste and crisp finish. Using a special cold pressed method, more lemon flavor is extracted into their lemonades and consumers can taste the difference. Mike’s® Hard Lemonade Seltzer is 100 calories, contains 1 gram of sugar, and is gluten free. Mike’s® Hard Lemonade Seltzer comes in four refreshing flavors: lemon, strawberry, mango and pineapple.

Spartan and its partners follow all local public health guidelines and have developed extensive protocols to provide a safe racing environment, including limiting capacity at events.

About Spartan

Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies and teams tear down boundaries and expand what they believe to be possible. Spartan combines large scale global events with a vibrant digital content and community platform. With 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.

About Mike’s® Hard Lemonade Seltzer
Mike’s® Hard Lemonade Seltzer is the full flavor hard lemonade seltzer crafted using the cleanest-tasting alcohol base through a proprietary and unique, patented filtration process. Mike’s® Hard Lemonade Seltzer is 100 calories, has 1 gram of sugar, and 5% ALC/VOL per 12 fl oz, and is gluten free. Available in four flavors. To learn more about Mike’s® Hard Lemonade Seltzer, visit https://www.mikeshardseltzer.com or learn more at @mikeshardseltzer on Instagram & Facebook and @MikesSeltzer on Twitter.

Please drink responsibly. Hard seltzer with flavors. All Registered Trademarks, used under license by Mike’s® Hard Lemonade Co., Chicago, IL 60661.

Media Contact
Amy Moritz, 716-863-2357, amoritz@martingroupmarketing.com