Matt Moore Joins PeopleForBikes as General Counsel

September 13, 2022

BOULDER, COLO. (September 13, 2022) /ENDURANCE SPORTSWIRE/ – PeopleForBikes, a national bicycling advocacy organization and the U.S. bicycle industry’s trade association, is proud to announce the hiring of Matt Moore as general counsel. Based out of Minneapolis, Minnesota, Moore comes with nearly two decades of bike industry legal and advocacy experience. In his new position, part of PeopleForBikes’ Business Network team, Moore will be responsible for managing policy, trade, tariff and general legal matters for the organization.

“I am incredibly excited to continue my advocacy work for the bicycle industry by joining the amazing team at PeopleForBikes. I’ve been working as a volunteer at the local, state and federal levels for almost twenty years, helping to grow our hometown mountain bike trails, improving Minnesota’s cycling laws and leading national advocacy efforts at the League of American Bicyclists, the Bicycle Product Suppliers Association and on PeopleForBikes’ committees,” said Moore. “I can’t think of a better way to use my talents and experience to improve bicycling for everyone than helping lead our industry’s advocacy efforts.”

Before joining PeopleForBikes, Moore served as general counsel for Quality Bicycle Products (QBP) since 2005 and in other roles with the company since 1996. He is also the founder and past president of the Minneapolis Off-Road Cycling Advocates and is a past director of the Minnesota Off-Road Cyclists, League of American Bicyclists, Bicycle Product Suppliers Association (BPSA) and Nice Ride Minnesota. Moore currently sits on the PeopleForBikes Coalition Board of Directors and serves as the chair of PeopleForBikes’ BPSA Trade Association Committee and Legal, Legislative and Safety subcommittee. Moore will relinquish these roles when he begins his work as general counsel.

“Matt has a long history of legal work in the bike industry and supporting PeopleForBikes and our initiatives. We couldn’t ask for a more perfect fit in having him join our team as general counsel,” said Jenn Dice, president and CEO of PeopleForBikes. “His professional leadership with BPSA and playing a major role in its merger with PeopleForBikes, combined with his years of experience on our boards and subcommittees, uniquely position him to hit the ground running in his new role. That, and anyone who’s met Matt knows he is a ton of fun.”

Moore comes to PeopleForBikes with an extensive resume of policy wins for the bike industry. In 2005, he worked with peers at 22 companies to present a unified defense and reach a cost-effective settlement in Proposition 65 litigation over lead content in bicycle components and accessories. Between 2012-2017, Moore worked with Trek, BPSA and outside counsel to successfully bring litigation in the Court of International Trade to correct the U.S. Customs’ erroneous classification of bicycle cassettes, moving them from a 10% duty category to duty-free. Starting in 2018, he helped support PeopleForBikes’ successful efforts to obtain multiple exclusions and exclusion extensions for e-bikes, bicycles and bicycle products from Section 301 tariffs, and in 2019 Moore worked in tandem with PeopleForBikes and BPSA to execute the successful merger of the two organizations.

“I look forward to working collaboratively with the industry and the PeopleForBikes team to execute strategies that effectively address the many challenges that confront us,” said Moore. “From e-bike safety and education, to our state and federal legislative and regulatory work, to international trade issues and supporting domestic manufacturing, our agenda is a very full one. I invite leaders from across the industry to continue offering their guidance and support to PeopleForBikes as we continue this great work together.”

Moore will be replacing PeopleForBikes’ beloved Policy Counsel Alex Logemann, who recently left the organization after eight years of serving the bike industry to lead DoorDash’s national sustainability initiatives. Logemann ushered in a new era of proactive legal representation for PeopleForBikes’ advocacy and trade association work to both grow bicycling and the bike business. Logemann worked closely alongside Moore to pass model e-bike legislation, fight bad bike bills, challenge country of origin rulings and, most notably, saved the industry more than $300 million in Section 301 tariffs.

“Alex’s portfolio of work for the bike industry was extensive. I can’t begin to capture the breadth and depth of the hundreds of issues he led for more and better bicycling in the last eight years. Our team loved working with him and the legacy he left is profound,” said Dice. “We are grateful for all that Alex did to set us up for success and wish him all the best at DoorDash. The baton pass from Alex to Matt will be pretty seamless — even the jokes will stay the same.”

Moore will begin his new role with PeopleForBikes in early October. He can be reached at matt@peopleforbikes.org.

About PeopleForBikes

PeopleForBikes is making biking better for everyone by uniting millions of Americans, thousands of businesses and hundreds of communities to make every bike ride safer, more accessible and more fun. When people ride bikes, great things happen. Join us at PeopleForBikes.org.