Marmot Announces Attendance Of Grassroots Connect

March 20, 2020

Rohnert Park, Calif. – March 20, 2020 – Marmot® is proud to announce its participation in the 2020 Grassroots Connect show taking place in Knoxville, Tennessee this June.

The show, organized by the Grassroots Outdoor Alliance, supports Marmot’s commitment to outdoor specialty dealers and the overall growth of the outdoor industry through partnerships with retailers closest to the minds and hearts of outdoor users. Marmot has a 45-year history of deep and dedicated partnerships with its retailers through exclusive product launches, co-marketing support and joint-advocacy.

Since its beginnings in 1974, insulation has been a part of Marmot’s DNA. As a testament to those roots, Marmot, a global leader in high-performance outerwear and a division of Newell Brands (NYSE: NWL),is excited to present its new 2021 Spring collection at Grassroots Connect.

The Spring line will feature the continued growth of the award-winning WarmCubeTM technology in insulated outerwear and layering styles. Marmot’s innovative WarmCubeTM insulation technology continues to garner media attention and awards because it combines the warmth of down or synthetic insulation with a unique baffling system designed to trap air and hug the body for maximum warmth and comfort, while preventing migration of the insulation.

Shells and rainwear will also be featured during the show with styles like the Mitre Peak, which uses a GORE-TEX®Active 3-Layer hybrid on its shell and pant, making their debut. Attendees of the show will also be able to explore how Marmot is drawing on its innovation and heritage of backpacking and expedition gear to launch their new premium family camping collection.


Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology— pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit www.marmot.com.


Grassroots Outdoor Alliance is a national association working together for the health and growth of independent specialty outdoor retail. With 75 members and 170 storefronts nationwide, Grassroots Outdoor Alliance is creating both a vision and roadmap for the long-term success of independent specialty retailers, through data collection and analysis, direct member support, specialty events, and deep vendor partnerships. Grassroots Outdoor Alliance is also recognized as a catalyst for the success of its retailers and vendor partners; an advocate for specialty independent retail; a promoter of education and community within the specialty channel; and a key influencer of the national outdoor industry. For more information on Grassroots Outdoor Alliance, please go to www.grassrootsoutdoors.com.

ABOUT GRASSROOTS CONNECT: Grassroots Connect is the twice annual buying show of Grassroots Outdoor Alliance.  Efficient, affordable and effective for every attendee, Grassroots Connect is the only national show designed specifically to improve retail buying results. Scheduled as early as possible in the buying cycle, the growing Grassroots Connect show attracts more than 1,000 independent specialty retailers, vendor brands, media, and members of the outdoor industry community to each show. Connect provides a highly efficient opportunity for retailers, reps and vendors to present, discuss, plan and collect pre-season orders. Cost-effective and simple, Connect is both an incubator and testing ground for the greater outdoor industry. Invited retailers receive a per attendee reimbursement to offset their travel costs. Upcoming Grassroots Connect dates include Knoxville, Tenn. (June 12-15, 2020); Kansas City, Mo. (Nov. 9-12, 2020); Knoxville, Tenn. (June 7-10, 2021); and Kansas City, Mo. (Nov. 8-11, 2021).  For more information, please go to https://connect.grassrootsoutdoors.com