Malibu Triathlon Announces 2XU as New Title Partner Ahead of 34th Annual Race
August 11, 2021
Technical Sports Apparel Company and Platform Join Acclaimed California-Based Triathlon to Support Children's Hospital Los Angeles' Pediatric Cancer Research Program
2XU perfectly aligns with the Malibu Triathlon as the brand was launched when a former professional triathlete, Jamie Hunt, turned his passion for sports into an obsession with performance fabrics. As a sponsor, 2XU has exclusivity over the triathlon apparel category for the event.
To date, the Malibu Triathlon has raised over $15 million to support the Pediatric Cancer Research Program at the Children’s Hospital Los Angeles, with Hollywood celebrities including Matthew McConaughey, Jennifer Lopez, Scott Eastwood, Luke Hemsworth, Zac Efron, and more competing to support this worthy cause over the years.
“The partnership with 2XU aligns two brands with similar ambitions,” said Martin Cawte, Chief Commercial Officer of Super League Triathlon. “Both 2XU and Malibu Triathlon are about creating communities, highlighting the inclusive nature of the sport and creating unforgettable experiences. By working together, along with our other key stakeholders we’ll continue to build a strong community feel and inspire people to swim, bike and run.”
“The appeal of partnering with Malibu is that the event represents what triathlon is about, inclusivity for all levels, it’s about getting people out to try the sport and the opportunity to partner with Malibu and SLT to create an experience that many people will never forget is something we are passionate about at 2XU, ”said Luke O’Shea, Chief Marketing Officer at 2XU. “It has been such an iconic event for many years and with our rich heritage in triathlon along with the ability to amplify our core message of creating a fitter, healthier world physically, socially and mentally across not just athletes but the wider network was something vitally important for us.”
The Malibu Triathlon will welcome more than 5,000 participants and 10,000 spectators during the September event, with two race options available. The Olympic Distance (1.5K Swim, 40K Bike, 10K Run) race takes place on Saturday, September 25, and the Classic Distance (½ Mile Swim, 17 Mile Bike, 4 Mile Run) takes place on Sunday, September 26. The SLT Pro Race will be the newest addition to the Malibu Triathlon, taking place at noon after the Olympic distance race ends on Saturday.
Registration is now open at https://malibutri.com/register/.
About Super League Triathlon
Super League Triathlon (SLT) is the world’s fastest swim-bike-run Series, pitching the very best athletes against each other in quick and exciting race formats in fantastic destinations across the globe. The Championship Series takes place from August-November with the best triathletes on the planet doing battle over game-changing formats which are redefining the sport for a modern audience. Super League’s SLT Arena Games is a dynamic new format that blends in real life and virtual racing to deliver an immersive viewing experience via a unique partnership with Zwift.
About Children’s Hospital Los Angeles
Founded in 1901, Children’s Hospital Los Angeles is the largest provider of care for children in Los Angeles County. Families travel from all 50 states and more than 90 countries so that their children can receive the very best care. The hospital’s clinical teams treat patients ranging in age from newborn infants to young adults for everything from well-child visits to organ transplantation. It is ranked the top children’s hospital in California as well as in the Pacific region, and fifth in the nation for clinical excellence by U.S. News & World Report in its prestigious Honor Roll of Best Children’s Hospitals. Clinical care is led by physicians who are faculty members of the Keck School of Medicine of USC through an affiliation dating from 1932. It is home to the largest pediatric residency training program at a freestanding children’s hospital of its kind in the western United States. Among the top 10 children’s hospitals for National Institutes of Health funding, The Saban Research Institute of Children’s Hospital Los Angeles leads the field in innovative bench-to-bedside basic, translational and clinical research conducted in pediatrics. To learn more, follow us on Facebook, Instagram, LinkedIn, YouTube and Twitter, and visit our blog at CHLA.org/blog
About Bank of America
At Bank of America, we’re guided by a common purpose to help make financial lives better, through the power of every connection. We’re delivering on this through responsible growth with a focus on our environmental, social and governance (ESG) leadership. ESG is embedded across our eight lines of business and reflects how we help fuel the global economy, build trust and credibility, and represent a company that people want to work for, invest in and do business with. It’s demonstrated in the inclusive and supportive workplace we create for our employees, the responsible products and services we offer our clients, and the impact we make around the world in helping local economies thrive. An important part of this work is forming strong partnerships with nonprofits and advocacy groups, such as community, consumer and environmental organizations, to bring together our collective networks and expertise to achieve greater impact. Learn more at about.bankofamerica.com, and connect with us on Twitter (@BofA_News).
Founded in Australia in 2005, 2XU is a technical sports apparel company and a platform to help people chase their finish lines. The global leader in sports compression, 2XU compression is designed and tested in consultation with elite athletes, sports scientists and industry experts, and is backed by independent, scientific research by leading research teams. Sold globally, 2XU is the performance apparel brand of choice across endurance sports including triathlon, run and cycle, as well as the compression brand of choice for some of the world’s best athletes and teams at all levels including basketball, football, soccer and baseball. 2XU helps athletes of all abilities prepare, perform, recover and repeat as they work toward their finish lines. With a heritage in endurance sports, 2XU is on a mission to help create a fitter and healthier world. For more information, visit www.2XU.com or follow 2XU on Facebook or Instagram.