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Liv Ladies AllRide: Powered by SRAM 2021 Mountain Bike Skills Camps – Registration is Open!

January 28, 2021

BEND, Ore., (January 28, 2021) – Ladies AllRide mountain bike skills camps are all about bringing people who identify as female together to learn skills on their bikes and share the joys of mountain biking in a fun, welcoming and encouraging environment.

From fresh-out-of-the-box newbie to seasoned rider, group ride lover or solo shredder, if you’re ready to dial in your mountain bike skills, the Ladies AllRide crew welcomes you. The word “AllRide” is really a message meaning “We should All RIDE bikes together to experience the fun and life lessons bikes can bring into our lives”, but more importantly Ladies AllRide welcomes ALL body types, ALL fitness levels, ALL skin colors, ALL walks of life!

Ladies AllRide strives to help women see the symmetry between bikes and life because they believe in the power of mountain biking as a catalyst for growth, change and connection with others and oneself. They have seen firsthand how mountain biking can change lives by helping people face fears, believe in themselves and learn what they’re capable of. They strive to share their passion with as many women as possible to help grow the community of female mountain bikers across the globe.

REGISTRATION IS LIVE at ladiesallride.com

Camp dates and locations:
April 24                      Bend, OR / Half-Day Mini Camp

April 25                      Bend, OR / Half-Day Mini Camp

May 15-16                  Bentonville, AR / Signature Two-Day Camp

June 5-6                    Bend, OR #1 / Signature Two-Day Camp

June 23-24                Bend, OR #2 (wed/thurs) / Signature Two-Day Camp

June 26-27                Bend, OR #3 / Signature Two-Day Camp

July 14-15                   Grand Targhee, WY #1 (wed/thurs) / Signature Two-Day Camp

July 17-18                   Grand Targhee, WY #2 / Signature Two-Day Camp

Aug 26                        Burke Mountain, VT (Thursday) / One-Day Downhill Camp

Aug 28-29                  Lyndonville, VT / Signature Two-Day Camp

Sept 11-12                  Whitefish Mountain, MT / Signature Two-Day Camp

Sept 17-20                 Flathead Lake Lodge, MT / 3 Day / 4 Night Retreat

Oct 13-14                   Sedona, AZ #1 (wed/thurs) / Signature Two-Day Camp

Oct 16-17                    Sedona, AZ #2 / Signature Two-Day Camp

Join the Ladies AllRide crew this summer to play on bikes in awesome locations around the country. They are still taking COVID-19 very seriously and will be following strict guidelines to help create a safe environment for staff, students and the communities they will be riding in. They take a lot of care to place each rider in small groups based on answers to an extensive questionnaire to create a welcoming and FUN camp experience for all, and with COVID-19 in mind, groups will be asked to stay in their assigned groups during the duration of the camps that will be held outside.

“After a decade of traveling the country attending races, sponsoring a kids’ downhill race team and doing product demos through The AllRide Tour, I realized there weren’t many non-competitive events for women that focused on learning the sport. I also felt like the emotional component to mountain biking needed to be openly addressed so women would feel less intimidated about joining in on the fun,” said Lindsey Richter, Founder and Director of Inspiration for Ladies AllRide. “I started Ladies AllRide in 2013 as a movement with the mission to grow the community of female mountain bikers around the globe. Our mountain bike skills camps are fun, confidence-inspiring ways for women to come together to learn and celebrate a sport that can change their lives.”

The Ladies AllRide team of skilled and passionate coaches help women realize what they’re capable of on and off their bikes. They are committed to the mission to get more women excited about mountain biking through these informative and inspirational skills camps. While they teach women valuable bike handling skills, they also inspire them to live their best lives by relating lessons on the bike to life.

Lindsey explains, “We understand how the thoughts in our mind can run wild with fear or negativity that inhibits growth on a bike and in life. Our Ladies AllRide coaching philosophy focuses on the technical aspects of riding as well as the relationship between mountain biking and life. We provide women with the tools to have a deeper understanding of the sport. By practicing fundamental skills they begin to understand what their bikes need from them to get over obstacles. The real magic to witness is when they start accomplishing more than they thought possible. The goal is to help women understand the mechanics of the sport, while also helping them think thoughts that keep the wheels rolling forward, which applies to bikes and life.”

Liv Cycling, the company dedicated to getting more women on bikes, has supported Ladies AllRide since the beginning and will continue as title sponsor in 2021. They are excited to continue to work closely with the Liv global marketing team to expand their reach and opportunities globally.

“Liv supports Ladies AllRide because they are perfectly aligned with our goal of getting more women and girls on bikes,” said Brook Hopper, global marketing manager at Liv Cycling. “Lindsey, Meredith and their team of coaches have had tremendous success not only growing participation in camps, but in teaching skills that help build confidence and foster a passion for mountain biking.”

Presenting sponsor SRAM, and a long list of awesome companies including SMITH, Sombrio, Picky Bars, Crankbrothers, Hydro Flask, Save our Soles, G-Form and many more, have remained on board to support the popular series of camps. Team Ladies AllRide loves sharing some of the best products in the business through demos, samples, raffle giveaways and discount codes.

An important component to the camps are the education stations where women learn about setting up and adjusting suspension, fixing flat tires, bike maintenance, gear, facing fear and so much more.

“SRAM is proud to support the Ladies AllRide Program. I don’t know of any other program that has put more miles on the blacktop traversing the country, and now the ocean, to get more people who identify as female on bikes,” said Sara Jarrell SRAM Women’s Program Manager.

“Lindsey, Meredith and the whole team are passionate professionals, and their program is helping change the face of the bicycle industry – one skills camp at a time.”

“We are beyond excited to partner with so many incredible companies in the bike industry. More and more brands are seeing the value in education-based mountain biking events that inspire women to find their confidence on bikes,” said Meredith Brandt, CEO for Ladies AllRide. “There are a lot of new mountain bikers out there and we are really grateful to see the industry’s commitment to getting more women excited about mountain biking.”

Team Ladies AllRide looks forward to playing on bikes with you at one of their epic locations in 2021! Sign up today so you don’t miss out, they fill up fast!

Visit the website for more information and to register now. www.ladiesallride.com
Contact: info@ladiesallride.com

About Ladies AllRide

A series of energizing and inspirational mountain bike skills camps for all skill levels and anyone 18 and older who identifies as female. These events bring women together in a welcoming environment to improve their riding while building community. There are 13 signature Ladies AllRide events in epic riding locations across the U.S.

Media Contact: Lindsey Richter, lindsey@ladiesallride.com

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